tiktok statistics

16 TikTok Statistics You Need to Know in 2024

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Our ‘in and out’ summary of TikTok statistics in 2024 (Top 5):

  • TikTok reached 1.92 billion users in 2023. I suppose this means one thing really: you HAVE to be on TikTok in order to stay around.
  • TikTok is worth $50 billion on the NASDAQ. I wanted to include this one because it shows TikTok is a huge company, not just a fun app. They’ll have to prioritise profit going forward.
  • 40% of Americans use TikTok as a search engine. If you have a strategy based on SEO (showing up on Google), you should probably consider a TikTok strategy targeting the same terms!
  • Gen Z is 1.8x more motivated to shop by community. A big takeaway here – maybe try an influencer marketing strategy for your products.
  • 85% of brands planned to up their TikTok spend in 2023. If this trajectory carries on then it’ll be harder to be seen and heard on the platform as years go on.

We’ll split this up into categories

To make this easier to follow along, we’ll be breaking these statistics down into 5 different categories:

  1. General TikTok statistics
  2. TikTok usage statistics
  3. TikTok user statistics
  4. TikTok marketing statistics

For each statistic we’ve tried to break down what that could mean for anyone (business or creator) wanting to grow on the platform. Does it demonstrate a clear strategy? Does it give you some new ideas of things to try? Let’s see!

We’ve linked our sources at the bottom of our post! If you’ve got any questions about what we’ve covered here then get in touch with us via contact@age-growth.com.

General TikTok statistics

fun tiktok statistics

1. TikTok reached 1.92 billion users in 2023. That’s almost a quarter of the entirety of earths population. That’s ridiculous! I suppose this means one thing really: you HAVE to be on TikTok in order to stay around.

2. TikTok is the #1 downloaded app in more than 40 countries. It doesn’t matter where you’re from or where your target audience is from, you should probably be posting on TikTok to grow a presence!

3. TikTok is worth $50 billion on the NASDAQ. I wanted to include this one because it shows TikTok is a huge company, not just a fun app. This means that TikTok will probably only make changes that are a commercial benefit to them going forward, not necessarily changes that are the best for us.

4. TikTok is limiting the time teens can spend on the app. This one isn’t really a statistic, but TikTok is showing notifications to 13-17 year olds after an hour being on the platform. This just means that we should be a little bit wary going forward – if they’re applying limitations to kids, could they do that for other accounts?

TikTok usage statistics

5. 40% of Americans use TikTok as a search engine. This is pretty crazy. If you have a strategy based on SEO (showing up on Google), you should probably consider a TikTok strategy targeting the same terms!

6. 43% of TikTok users get news on the app. This is an interesting one really. I think this just expands the amount of content that you can publish about your niche, as news-related videos should get picked up. Additionally, if you find any news on TikTok that’s relevant to your niche, maybe make some videos about it as it could be a trending topic!

7. Gen Z users in the U.K. are 1.2x more likely to DM a brand after a purchase. It’s not a huge increase, but think about brands who are making millions of purchases! This just means that, if you’re a business selling through TikTok, you’d better have a good customer service team!

8. Gen Z is 1.8x more motivated to shop by community. We’ve known for a long in the digital marketing industry that others peoples opinions (social bias) have a huge influence on whether people buy or not. It seems like it’s even more important on TikTok! A big takeaway here – maybe try an influencer marketing strategy for your products.

TikTok user statistics

another tiktok stats image

9. 18.2% of TikTok’s global audience were women aged 18-24. This simply means that this is a good demographic to target!

10. Young male users make up 18% of TikTok’s audience. This is a very similar number to the one above, which means the platform isn’t better for one sex over the other. Similar to the above, this is another good demographic to target with your content!

11. 2 out of 3 U.S. teens use TikTok daily. If your revenue model is through the creator program (and not selling to people), then optimising your content for this demographic could definitely be the way forward.

12. Millenial TikTok users are 2.3x more likely to create a post and tag a brand. The source never mentioned whether it was a ‘positive’ or ‘negative’ post people are more likely to create, but I’m going to presume it’s good. This means that creating a community and building some awesome social proof will be easier than ever on TikTok.

TikTok marketing statistics

13. TikTok users are more understanding and open to ads (4% increase against competitors). You wouldn’t think it with the way attention spans are getting shorter, but it shows that if you create awesome ads then you’re less likely to get skipped on!

14. 63% of all successful TikTok ads communicate their message right away. This creates almost a clear rule for ads on the platform: tell them what you’re offering THEN tell them why they should buy with you.

15. TikTok’s top-View ads are a favourite among its users. Similar to the above, this statistic pretty much tells you what types of ads you should be creating.

16. 85% of brands planned to up their TikTok spend in 2023. This tells us one thing: people are going all-in on the platform. If this trajectory carries on then it’ll be harder to be seen and heard on the platform as years go on. However, I think all of the stats before this have told you why you should also be going all in!

Our sources:

We used a few sources to help but this post together, including:

Photo of author

Author

Cal McCormick

Cal is a co-owner of ACE Growth (the 'C' in ACE'), and has been in Digital Marketing for the majority of his career. Currently working for Type A media whilst working on ACE Growth on the side, Cal writes about all things SEO, TikTok, Digital PR and the wider Digital Marketing world.

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