changing tiktok views

5 Reasons Why Your TikTok Views Dropped & How To Fix It


Our ‘in and out summary’ of why your TikTok views dropped & how to fix it:

  • TikToks algorithm has changed & your strategy is outdated – stay up to date with algorithm updates & experiment with your content consistently to see what’s being rewarded.
  • You’re not posting consistently enough – posting several times a week will guarantee growth if your content is good enough!
  • Your content doesn’t align with your audience enough anymore – research what’s working well in your niche presently and adjust your strategy accordingly.
  • You’re not following TikTok’s SEO best practices – you’ve got space for a description and hashtags! Capitalise on these for maximum discoverability.
  • You’re not engaging enough with your community – commenting, reacting to comments and engaging in your niche consistently will improve the discoverability of your posts.

Ever wondered why your TikTok views suddenly took a nosedive? It’s like one day you’re the belle of the ball, and the next, you’re Cinderella after midnight – invisible! But don’t worry, we’ve got your back.

In this guide, we’ll unravel the mysteries of TikTok’s ever-changing algorithm and show you how to get those views soaring again. Think of us as your TikTok fairy godmother (or, your TikTok growth experts) minus the pumpkin carriage!

This post is a continuation of our post about TikTok views totally stopping, so if that’s your issue then maybe check that post out first!

A brief overview of TikTok’s algorithm

TikTok’s algorithm, a true digital enigma, is like a secret recipe – a bit of this, a dash of that. It’s what makes TikTok so addictive. But here’s the kicker: it’s not just about what you post, but how the TikTok universe interacts with it.

Likes, comments, shares, even how long someone watches your video, it all counts. Remember that viral video of a cat dancing to a 90s hit? It probably got there because people couldn’t stop watching and sharing it. So, if you want to crack the code, start thinking about what makes your audience tick (or TikTok!).

Reason 1: TikTok’s algorithm has changed & you’ve been left behind

Just when you think you’ve got it all figured out, TikTok goes and changes the rules of the game. It’s like playing musical chairs, but the music speeds up randomly. What worked yesterday might not work today.

For example, maybe your followers loved your lip-sync battles, but now TikTok is favouring original soundtracks. It’s all about staying on your toes and adapting. Think of it as a dance-off with the algorithm – you’ve got to keep in step with the latest trends and features. Stay alert, and you’ll be the last one standing (or dancing)!”

How algorithm changes cause your TikTok views to drop

Ever felt like you’re trying to hit a moving target? That’s what algorithm changes on TikTok can feel like. One day, your videos are racking up views like a celebrity, and the next, they’re more hidden than a needle in a haystack.

When the algorithm shifts, it’s like the rules of the game change. Suddenly, the types of videos that used to get all the attention might not anymore. Maybe the algorithm starts favouring shorter clips, or perhaps it’s giving more love to educational content. It’s like fashion trends – what’s in today might be out tomorrow.

But don’t worry, the key is to stay adaptable, keep an eye on the trends, and always be ready to switch up your strategy. It’s like being a chameleon in a kaleidoscope world – keep changing your colours to stay in the spotlight!

How we manage this: we work across a lot of different channels with a lot of different video styles, so we get a nice birds-eye view of what the algorithm is favouring. However, with each channel we make sure we switch up and test different types of content on a consistent basis. When we find something that works better than the rest, we double down!

Reason 2: An inconsistent posting schedule caused your views to drop

Are you playing hard to get with your TikTok posts? Posting one day and then disappearing for a fortnight? TikTok, like a needy pet, craves your regular attention. Inconsistent posting is a surefire way to lose momentum.

It’s like baking half a cake – it’s just not going to rise. Imagine your followers waiting for your next viral hit like it’s the next season of their favourite series. Keep them hooked with regular posts – it’s the secret sauce to keeping your TikTok stardom alive!

Quality is nothing without consistency 

Regular posts are your golden ticket to keeping followers engaged. It’s like feeding ducks at a pond – do it often, and they’ll flock to you; stop, and they’ll waddle away. Engage with your audience like you’re catching up with an old mate.

Respond to comments, hop onto trends, and maybe even start a few of your own. Consistency is key – it’s the rhythm that keeps your TikTok dancefloor buzzing.

How we manage this: for every channel we work with we post 1-3 videos a day. This takes a lot of preparation and we make sure we always have a backlog of videos to post, but it’s what we’ve seen works!

Reason 3: Your content doesn’t ‘resonate’ with your audience or serve a clear purpose

engaging with your tiktok audience

Ever thrown a fancy dress party and everyone showed up in jeans and a t-shirt? That’s what happens when your content doesn’t align with what your audience wants. You might love making elaborate cooking videos, but if your followers are here for quick and easy recipes, you’ve got to tweak the menu. It’s all about striking a balance between your passion and their preferences. It’s like being a DJ at a party – you’ve got to play the tunes that get everyone dancing.

Identify what your audience likes and adapt your strategy

Understanding your audience is like being a detective in a mystery novel – you need to look for clues. What videos are they liking? What are they commenting on? Use TikTok’s analytics like a magnifying glass to uncover these secrets.

Once you’ve cracked the code, start creating content that resonates with them. It’s like customising a playlist for a friend – when it hits the right notes, you’ll know because they won’t stop talking about it!

How we manage this: at the strategy phase of working with clients, we look at the top performing competitors in their niche. We do this by putting ourselves in our audiences shoes and search for stuff we’d be interested in – this gives us some great insights and a lot to work with.

Want to grow fast on TikTok?

We offer TikTok growth and marketing services to creators, brands and businesses! We handle all the strategy, editing and engagement and you reap all the rewards.

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Reason 4: TikTok has some SEO best practices you’re neglecting

Think SEO is just for websites? Think again! TikTok SEO is like the seasoning in your cooking – it can really spice things up. If you’re not using the right hashtags, or your captions are as bland as unsalted chips, you’re missing out. It’s about being discoverable.

You could have the best content in the world, but without the right SEO, it’s like having a party in the middle of nowhere without sending out directions.

How to optimise your TikTok content for discoverability

To master TikTok SEO, think like a librarian. You need to categorise your content so it’s easy to find. Use hashtags like you’re sprinkling fairy dust – they’re magic for discoverability. And don’t forget about your captions.

They should be catchy, relevant, and, most importantly, include keywords that your audience is searching for. It’s like leaving breadcrumbs for your followers to find their way to your awesome content.

How we manage this: with every video we post we think ‘what would someone search to find this’ and ‘what niches does this content sit under’ and write our descriptions and add our hashtags around the answers!

Reason 5: Poor engagement is dropping your TikTok views

Imagine throwing a party and not mingling with your guests – that’s a no-go in the TikTok world! Not engaging with your TikTok community is like having a one-sided conversation. You’re there, they’re there, but the magic happens when you interact. Remember, TikTok is a social platform, not a broadcasting station.

So, dive into those comments, start a duet challenge, or even share your favourite creators’ content. It’s all about building relationships – think of it as making friends at a funfair, the more you interact, the more fun you have!

Strategies for effective community engagement

Community engagement is like being the host of a fabulous dinner party. You need to start conversations, introduce guests to each other, and keep the energy high. Reply to comments with a personal touch, maybe even with a bit of humour.

Host live sessions where you can chat in real-time. Collaborate with other creators to mix things up. It’s about creating a community vibe where everyone feels like they’re part of your TikTok family. It’s not just about gathering views; it’s about building a loyal fanbase that’s excited to see your next post.

How we manage this: we search for a lot of different profile of creators within our niche and engage within our niche. We also like a lot of TikToks from our audience and when they comment on our videos we make sure we respond. A secret trick is to create another video tagging their comment and responding (this pretty much guarantees some views!).

How to revive your TikTok views after they’ve dropped

Feeling like a forgotten star? Don’t fret! Reviving your TikTok views is like giving CPR to your account – it needs the right technique, a bit of effort, and voilà, back to life! First, take a deep breath and remember why you started.

Rekindle that passion and let it shine through your content. Then, get back to basics – revisit what worked in the past and combine it with new trends. It’s like remixing an old hit song with a modern twist – familiar yet fresh. Get ready to see those views climb as if they’re on an escalator to TikTok stardom!

A quick step-by-step guide to reviving your channel

Alright, time to roll up your sleeves! Let’s break it down into simple, actionable steps. We’ve broken down a TikTok growth strategy for 2024, and tips to grow on TikTok fast if you fancy giving those a read for more details! 

Step 1: Analyse your most successful videos – what’s the secret sauce? 

Step 2: Refresh your content strategy – mix in trending challenges, sounds, and effects. Step 3: Engage, engage, engage! Comment, duet, and share like there’s no tomorrow. 

Step 4: Post consistently, but don’t sacrifice quality for quantity. 

Step 5: Keep an eye on those analytics – they’re the roadmap to your success. It’s like putting together a jigsaw puzzle – every piece is crucial to seeing the big picture.

Staying ahead on TikTok

And that’s a wrap! Remember, TikTok is a roller coaster – thrilling, unpredictable, but oh-so-fun. Staying ahead is all about adapting, being creative, and enjoying the ride. Don’t get bogged down by a dip in views. Instead, use it as a learning curve, a chance to fine-tune your strategy and come back stronger.

Keep your content fresh, your engagement high, and always, always stay true to your unique style. It’s like being the DJ of your own party – keep the tunes coming, the crowd happy, and the dance floor full. Here’s to your TikTok success – may your views soar and your followers multiply!

Embrace change for consistent growth

In the ever-evolving world of TikTok, change is the only constant. But guess what? That’s the beauty of it! Embracing change keeps you agile, creative, and ahead of the game. Don’t be afraid to experiment with new content styles or jump on the latest trend.

It’s like trying out different flavours of ice cream – you never know what your new favourite might be. Keep an eye on the trends, listen to your audience, and be ready to pivot when needed. Consistency, creativity, and a willingness to adapt are your tickets to long-term growth and success on TikTok.

And remember, if you want to save time and let someone else do the whole thing for you, get in touch with us today.

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Cal McCormick

Cal is a co-owner of ACE Growth (the 'C' in ACE'), and has been in Digital Marketing for the majority of his career. Currently working for Type A media whilst working on ACE Growth on the side, Cal writes about all things SEO, TikTok, Digital PR and the wider Digital Marketing world.

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