growing a personal brand using tiktok

How to Grow a Personal Brand Using TikTok Quickly & Sustainably


Our ‘in and out’ summary of how to grow a personal brand using TikTok:

  • Define your niche – growing a personal brand is about being recognised within a topic. Pick your topic wisely, because you’ll be talking about it a lot!
  • Create original content – you need to provide value to people so they keep on coming back. Discuss all elements within your niche to gain some loyal followers.
  • Make trends your own – jump on the hype train with everyone else, but put your own spin on it and make it relevant to your topic to grow your personal brand faster.
  • Engage with your audience – it’s about creating, keeping and growing a community, not just getting the views on a handful of videos.
  • Collaborate with other TikTokers – you can get in front of an audience that’s already been built within your niche. Create some real partnerships that you’ll both benefit from.
  • Learn along the way – TikToks algorithm will tell you what’s working and what isn’t, so use this information to create more ‘winning’ content and grow your personal brand faster.

TikTok can get you in front of millions of users in a relatively short time frame. But what can you do with this?

One option is to create a personal brand, where users get used to seeing you behind the camera and recognise you as being an authoritative voice on a particular topic. Once you’ve done this, you can monetise it however you see fit!

Before you get there though, there are a few things to consider. After working with creators developing a personal brand to grow their TikTok organically for them, we picked up a few nuggets to help others along the way!

Just quickly, what is a personal brand?

I think it’s important to make the distinction between a brand a personal brand before we dive into this. With working with both brands and people trying to grow their own personal brands, this is the kind of definition we’ve got from them:

A personal brand is where there is one person who is the face of the content. They are recognised by name (not by company or logo) and when their personal brand is authoritative enough, they are recognised for providing value in one particular niche.

This shouldn’t actually change much when it comes to growing a TikTok audience, apart from the fact that you won’t really be able to switch out the person in front of the camera or rely on user generated content as much as a regular brand can.

Understand the platform’s dynamics

tiktok dynamics

TikTok is driven by trends, music, and notably, authentic content. It differs significantly from other social media platforms due to its fast-paced nature and the youthful demographic it attracts. A successful TikToker aligns their content with the ongoing trends while adding a personal touch that distinguishes them from others.

1. Define your niche

To stand out on TikTok, it’s crucial to carve out a specific niche that reflects your passions and areas of expertise. This helps in attracting a dedicated audience that shares similar interests.

Tips for defining your niche:

  • Identify what you are passionate about and how it can be interesting to others.
  • Research what content in your niche is already on TikTok and find a unique angle or approach.
  • Be consistent in the themes and subjects of your videos to strengthen your brand identity.

Once you’ve defined your niche, it’s important to tell TikTok that that’s your niche too. Engage with content covering topics directly related to yours, form real connections and make sure your profile is set up in a way that clearly demonstrates what you’re talking about.

2. Create engaging and original content about your niche

Content is king on TikTok. To grow your personal brand, focus on producing content that is not only engaging but also original and true to your personality. To add a layer on top of this, make sure all of your content is about the topic you specialise in – people come for the topic, and stay because of you.

Content creation tips:

  • Use storytelling to make your videos more engaging.
  • Incorporate humor and relatability where possible.
  • Experiment with different formats and keep tabs on what works best.
  • Use keywords in your description and TikToks to show up in front of your audience.

We’ve written quite a few articles on growing on TikTok fast and consistently, where content, consistency and engagement are key. These principles always apply no matter what your niche is.

3. Jump on trends, but make them your own

TikTok revolves around trends. By participating in these trends while injecting your personal style, you can increase your visibility and appeal to a broader audience.

How to personalise trends:

  • Add a unique twist that aligns with your brand.
  • Use trending sounds and hashtags to boost your content’s reach.
  • Create trend-driven content that also provides value to your audience.

It’s important to make everything as relevant to your niche as you can when you do this. You want the viral potential of the trends, but you want to get in front of people who will turn into followers and long term fans.

4. Engage with your audience

Building a personal brand is about creating connections. Engage with your followers by responding to comments, asking for their opinions, and even featuring their ideas in your videos.

Engagement Strategies:

  • Host Q&A sessions to answer your followers’ questions.
  • Use TikTok’s duet and stitch features to interact directly with other users’ content.
  • Regularly respond to comments to foster a community feel.

Remember, keeping your community is just as important as growing your community. Provide consistent value to make followers feel like they are getting rewarded for getting in when they did. This is something we talk about a lot in our TikTok growth strategies, because it’s something that’s incredibly important.

5. Collaborate with other TikTokers

tiktokers working together

Collaboration can expose your brand to a wider audience. Partner with other TikTokers who share similar interests or have an audience that might find your content valuable.

Collaboration Benefits:

  • Cross-promote content to reach diverse audiences.
  • Generate content that can captivate both followers’ bases.
  • Learn from others’ experiences and content strategies.

This can take a while to set up, but we believe it’s definitely worth the effort. For example, if your personal brand includes talking about investing, and you collaborate with an already prominent investment influencer, then you’re getting shown in front of a large audience who have shown they WANT to follow people who create your kind of content!

6. Utilise TikTok’s analytical tools

TikTok provides built-in analytics for users with Pro accounts. These tools can offer valuable insights into what content performs well, your audience demographics, and engagement metrics.

Analytics utilisation tips:

  • Track which types of videos gain the most traction and focus on similar content.
  • Adjust your posting schedule based on when your audience is most active.
  • Keep an eye on follower growth and engagement trends to gauge your brand’s development.

When working with our clients, we periodically dive into the analytics to see which videos did well and which ones didn’t. Doing this, we create a few ideas as to why certain videos did well and test that on upcoming videos. It takes some repetition and experimentation, but eventually you find a formula that works for your content specifically!

Want to grow your personal brand on TikTok

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Other ideas on growing a personal brand on TikTok

Just creating great content can take you far on TikTok, but we’ve learned a few extra things along the way that we’d like to share. Here are a few more ideas you can try to increase your view count, follower count and personal brand:

  • Be seen on multiple platforms – having your own website and YouTube channel can show people you’re serious about what you do.
  • Incentivise follows – host giveaways or competitions to give people a reason to follow you.
  • Use specific call to actions – funnily enough, just asking for follows increases the amount of follows you get. Have CTAs clear on your videos with precise instructions.
  • Leverage TikTok Ads – create a free resource to help people in your niche and use TikTok Ads to get seen in front of many more people! The people who like your free resource will most likely become loyal followers.
  • Cover the entire journey – you want to be creating content for as many keywords within your niche as possible, catering for someones entire learning journey. Do this and people will watch more of your videos because they’ll likely fit into their journey!
  • Be consistent – post daily, and post quality. Our rule of thumb if 1-3 times a day for 90 days when you first start out to ensure the fastest growth.

How you can monetise your personal brand through TikTok

Some of the most successful entrepreneurs owe their success to their strong personal brands, making platforms like TikTok a great investment of money and time. This is because personal brands offer a wide range of ways to generate income, including:

  • Affiliate sales – promoting other peoples products to earn commission.
  • Brand partnerships – promoting businesses within your niche for a fee.
  • TikTok creator fund – earning from your views (why a lot of clients come to us in the first place)
  • Creating your own product – a course or downloadable within your niche is a a great way to start.
  • Use your brand to promote a business – you have all the warm leads you could ever want, so create a business that caters to them and watch the leads fly in!

There are many other ways to earn money on TikTok of course, but these are the ones we’ve seen had the greatest success with personal brands specifically.

Our thoughts & next steps

Overall, TikTok can be a great platform for people looking to grow personal brands. It can bring in a large audience in a relatively short timeframe, and it can lead into many different monetisation methods that can generate a significant income.

So, if you’re looking to grow a personal brand on TikTok, or transfer your personal brand on other platforms over to TikTok, then here’s what we advise:

  • Have a look on the platform to see who’s already created personal brands within your niche and see what’s worked for them.
  • Generate a long list of video ideas.
  • Warm up your account, creating a clear profile and start engaging with content within your niche.
  • Film and edit your videos and get enough banked to start posting 1-3 times a day, everyday.
  • Get started! That’s the only way you’re going to make process.
  • Get in touch with us if you don’t have the time to invest.
Photo of author


Cal McCormick

Cal is a co-owner of ACE Growth (the 'C' in ACE'), and has been in Digital Marketing for the majority of his career. Currently working for Type A media whilst working on ACE Growth on the side, Cal writes about all things SEO, TikTok, Digital PR and the wider Digital Marketing world.

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