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How to Grow On TikTok FAST and Consistently in 2024

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Our ‘in and out’ quick summary of how to grow on TikTok:

  • To grow fast on TikTok, it’s essential to understand the platform’s algorithm, which prioritises engagement and relevant content. Creating engaging, original content that resonates with trending topics and user interests is key. 
  • A strong profile, with a clear bio and appropriate visuals, sets the foundation for your presence. Networking through collaborations and active engagement with followers boosts visibility and reach. 
  • Utilising TikTok’s analytics tools to understand audience preferences and track video performance helps in refining content strategies. 
  • Posting consistently, at times when your audience is most active, further enhances engagement. Adapting to platform changes and maintaining authenticity are crucial for sustained growth and success on TikTok.

Understanding TikTok’s algorithm for fast TikTok growth 

TikTok’s algorithm is a bit of a mystery, but there are key factors that we know influence what appears on users’ “For You” pages. 

The algorithm prioritises user engagement, including factors like the number of likes, comments, shares, and viewing duration of a video. It also considers user interactions, such as the accounts followed and content created. 

Another crucial aspect is the video information, including details like captions, sounds, and hashtags. Lastly, the algorithm takes into account device and account settings like language preference, country setting, and device type.

To leverage the algorithm for true TikTok growth, you should focus on creating content that resonates with your audience, encourages engagement, and uses trending sounds or hashtags. 

Remember, consistency is key. The more frequently you post content that engages users, the more likely your content is to be featured on their “For You” page.

Grow on TikTok by crafting engaging content

grow on tiktok - graph
We used AI to draw this, it’s getting scary good.

As we just mentioned, engaging content is an absolute necessity for the TikTok algorithm. If you aren’t considering how engaging a piece of content could be, then you’re going to struggle to generate the consistent views you need to increase your follower count!

Identifying trending topics

‘Trending topics’ essentially mean things in your niche/industry that people are interested in at the minute. 

Are you a fashion TikToker? Create content around your favourite winter coats. Do you stream Fortnite? Create TikToks of you showing new weapons in the game. 

Keeping up with trending topics is essential for success on TikTok, whatever your industry. One way you can identify trends by monitoring the ‘Discover’ page, noting popular songs, hashtags, and challenges. 

Also, pay attention to what’s happening in the broader world, as current events and pop culture often influence trends. Tools like Google Trends can also provide insights into what topics are currently popular. 

Incorporating these trends into your content, in a way that aligns with your brand or personality, can significantly increase your visibility on the platform.

TikTok is quickly becoming one of the most widely used search engines, like Google and Bing. When you think of TikTok as a search engine, you can ask yourself ‘what would people interested in my topic search on Google?’ then, ‘how can I create content that would target that query’.

Show up in front of your audience enough, and the views, likes and followers will come!

Tips for creating viral videos more consistently

The virality of videos is something that’s hard to predict. However, if you keep a few things in mind, they should start to come more consistently.

For example, focus on originality and creativity. Start with a hook that grabs attention in the first few seconds.

Once your hook has got people’s attention, it’s then up to you to create an entertaining enough ‘delivery’ on that hook that makes people want to share the video.

Use high-quality visuals and clear audio within your video editing to make your content stand out. Emotional appeal, whether it’s humour, surprise, or empathy, can also play a significant role in making a video shareable. 

Engage with current trends and challenges, but add your unique twist. This way you’re creating videos that have a higher chance of being seen, but separate you out from the rest!

Leverage your viral videos for conversions

Going viral is only one part of the puzzle. If you want this virality of a video to help you really grow on TikTok,  don’t forget to include a call to action. These could be like asking viewers to follow you, comment, or check out your other content. If you’re trying to promote/sell something, then your call to action could be for people to check it out!

Building a strong TikTok profile

Creating videos that get seen by thousands, if not millions of people is great. But, if you don’t have a properly optimised profile, you’ll struggle to turn those views into follower growth. 

Why’s this so important? If you’re a creator, getting over 10k followers is a necessity to apply to the creator program and start making money. If you’re a business, it shows you’re liked by others, which makes people more inclined to follow along.

Optimising your profile bio to encourage followers

Your profile bio is your chance to make a great first impression. Keep it short, snappy, and to the point, ideally under 100 characters. Use this space to highlight what makes you or your brand unique. 

Include relevant keywords that describe your content for better discoverability. If you have a branded hashtag, mention it here. Also, if applicable, link to your website or other social media platforms.

Choosing the right profile picture and username

Your profile picture and username are essential parts of your TikTok identity. Choose a profile picture that is clear, recognisable, and reflective of your brand or personality. 

For your username, opt for something catchy, easy to remember, and relevant to the content you create. Avoid using too many numbers or special characters, as this can make it harder for users to find you. 

Consistency across other social media platforms can also help with brand recognition.

Grow on TikTok faster through networking and collaboration

collaborating on tiktok

There are two main approaches to TikTok growth. One, which we’ve already spoken about, is to create awesome content, go viral and wait for the others to flow in.

The other is a bit more proactive. This is through actively engaging with your profile’s community, and finding new ways to get seen within your niche.

Engaging with followers

Building a rapport with your followers is crucial for growth on TikTok. Respond to comments on your videos to foster a community and show that you value your audience’s engagement. Consider featuring followers’ content or responding to their questions in your videos. 

Top tip: if you respond to comments in a video, then people who engaged in that previous video see your new content a lot quicker – this can generate more consistent views!

Hosting Q&A sessions, live streams, or participating in duets and stitches with followers’ content can also be effective ways to engage. Remember, the more you interact with your audience, the more likely they are to share and promote your content.

Collaborating with other TikTokers who also want to grow

This can really be seen as a ‘win-win’ tactic for growth on the platform, but can take a bit more time and effort.

Collaborating with other creators can expose your content to a broader audience. When looking for creators to work with, make sure you’re looking for TikTokers with similar interests or those who complement your content. 

When you’ve found someone you’d love to collaborate with, reach out with a friendly note proposing collaboration opportunities, such as duets, challenges, or joint live streams.

When choosing collaborators, consider their engagement rates and audience overlap with yours. However, these metrics aren’t absolutely crucial. The chemistry between you two could be the key to virality in your niche, so make sure the rapport between you is natural and engaging.

Finally, we’ve given you a nice breakdown of how to grow on TikTok throughout this article. So, incorporate what you’ve learned when finding people to collab with. Do they currently have a small following, but are applying all best practices? It might be a great time to get involved with them before they see some real growth, and you can both grow together and benefit from each other’s content!

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Utilising TikTok analytics to identify quick growth opportunities

A TikTok strategy from the start is great, but a TikTok strategy based on your analytics is even better. In your insights on TikTok, you’ll learn about the people watching your videos, and you’ll learn what videos really succeeded. 

Use this data to tailor your strategy to your audience, and try and reverse-engineer what worked for your viral videos and see how you can apply that to your future content.

Understanding your audience insights tab

TikTok (thankfully) provides detailed analytics for creators, which can be invaluable for understanding your audience. Dive into your followers’ demographics, including age, gender, and location. Pay attention to the times they are most active. 

This information can help tailor your content and posting schedule to better match your audience’s preferences. Additionally, audience insights can guide you in creating more targeted and effective content strategies.

Top tip: something we do here at ACE Growth is schedule videos to go out 30-60 minutes before peak audience view times. This means that when our audience logs in, our TikToks should be close to the top of their feed!

(Another) top tip: something else we do here is create a ‘series’ out of successful content. Something went viral? Make a part 2, or 3, or 4! If somethings working, keep doing that and you’ll see growth.

Tracking video performance – a key to consistent growth

Take advantage of the analytics they give us and make sure you’re analysing every video.

Regularly review the performance of your videos. Key metrics to monitor include views, likes, comments, shares, watch time, and the completion rate of your videos. 

Analysing which videos perform well can provide insights into what content resonates with your audience. 

Use this data to refine your content strategy, focusing on what works best and experimenting based on your findings. Like we said before, if something works – figure out why and replicate it!

Best times to post on TikTok for views & likes

The best time to post on TikTok for growth can vary depending on your audience and their time zones. Generally, it’s recommended to post when your audience is most active (or just before they come on). You can use TikTok Analytics to find out when your followers are online. 

As a general guideline, posting in the evening and on weekends can be effective since these are typically high-usage times. However, it’s important to test different posting times and analyse the engagement results to find the optimal times for your specific audience. 

Regular posting, ideally 1-3 times a day, can also help maintain visibility and engagement on the platform. If you’re posting multiple times a day then you’ll be spreading them out, meaning you’re not always going to hit peak viewing times. If that’s the case then don’t worry! The consistency alone should ensure visibility for growth.

Conclusion: Staying Ahead of the Curve on TikTok

TikTok’s dynamic and ever-changing nature demands a proactive approach to stay relevant and grow your presence. Here are some key takeaways to keep in mind:

  1. Adapt and Evolve: The platform is constantly evolving, so it’s crucial to stay informed about the latest trends, features, and algorithm changes. Be ready to adapt your content and strategy accordingly.
  2. Engage and Interact: Building a community is about more than just posting videos. Engage with your followers and other creators to build relationships and increase your reach.
  3. Analyse and Optimise: Use TikTok Analytics to understand what works and what doesn’t. Regularly review your performance data to refine your content and posting strategy.
  4. Be Authentic: Authenticity resonates on TikTok. Stay true to your brand or personality while embracing creativity and innovation in your content.
  5. Stay Consistent: Consistency is key in building an audience. Regular posting keeps your profile active and helps maintain engagement with your audience.

By following these strategies and keeping an eye on the ever-changing landscape of TikTok, you can grow your presence and stay ahead of the curve. Remember, success on TikTok doesn’t happen overnight, but with persistence and adaptability, you can achieve remarkable growth.

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Author

Cal McCormick

Cal is a co-owner of ACE Growth (the 'C' in ACE'), and has been in Digital Marketing for the majority of his career. Currently working for Type A media whilst working on ACE Growth on the side, Cal writes about all things SEO, TikTok, Digital PR and the wider Digital Marketing world.

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