how long to grow on tiktok

How Long Does it Take to Grow on TikTok?


Our ‘in and out’ summary of how long it takes to grow on TikTok:

  • The algorithm is awesome for growth – there’s a pretty simple formula you can follow that almost guarantees growth on TikTok.
  • Time to success really varies – some clients we worked with achieved growth in days, some in weeks and some in months, it depends on the virality of your content.
  • Growth is relative – Gaining views is very different from creating clicks on a link you can monetise, so just know that success on TikTok depends on your goals.
  • Our golden rule – post 1-3 times every day for 90 days. If you haven’t seen growth by then, then it’s the quality of your content that’s the problem.

TikTok has quickly become the go-to platform for creators and businesses looking to expand their reach and engage with a vibrant audience. But one of the most common questions we get asked at ACE Growth is: “How long does it take to grow on TikTok?”. This is a fair question, as people are eager to know the ROI of investing in the platform.

Well, the answer isn’t as straightforward as you might hope, but let’s dive into it with some helpful insights and personal tips.

The magic of TikTok’s algorithm

First off, let’s talk about the magic behind TikTok’s growth – its algorithm. TikTok’s algorithm is designed to showcase content that resonates well with viewers. It looks at engagement metrics like likes, comments, shares, and watch time. So, if you create engaging content, you’re more likely to see faster growth.

With growing accounts for a lot of different types of creators we feel like we’ve seen it all. We’ve seen accounts blowing up after one or two videos, and we’ve seen accounts taking months to gather any traction. This is because TikTok’s algorithm rewards different content in different ways, which makes it quite unique.

Here are a few ways to get in favour of the algorithm.

Consistent posting leads TikTok to reward you with a greater reach

Consistency is crucial on TikTok. Posting regularly keeps your content fresh and increases your chances of being discovered.

Aim to post at least once a day. When we started posting daily content for one of our clients, their follower count began to rise steadily within a few weeks. It wasn’t immediate fame, but the consistent effort paid off over time.

Content is king, it must be great to grow fast

tiktok content is king

Quality content is a must. Unique, entertaining, and relatable videos perform the best. Try to keep your videos short, snappy, and visually appealing.

For instance, tutorials, challenges, trends, and behind-the-scenes content tend to do well. One creator we worked with saw a significant growth spike after posting a series of quirky dance challenges – people loved it!

This is where TikTok editing becomes a crucial factor. It doesn’t matter how great the original video is, if it’s not edited for the algorithm then it’s going to struggle to grow.

Engagement and interaction is promoted by the algorithm

Engaging with your audience can’t be overstated. Replying to comments, participating in trends, and collaborating with other creators can boost your visibility.

The reason for this is two fold. Firstly, it shows TikTok that you are genuine and a real creator. Secondly, it naturally increases the engagement you receive back.

We’ve found that if you’re engaging with your audience regularly then your engagement metrics on following videos starts to increase. When these metrics increase, that’s when you start to see real growth.

It’s like TikTok’s algorithm takes this engagement as a vote of confidence. If people are engaging with your videos as soon as they’re published, then they’ll push it out to even more people.

Our Golden Rule

At ACE Growth, we have a golden rule: if you’re just starting out, post 1-3 times a day for 90 days. If you follow this rule and don’t see significant growth, then something else might be wrong.

This could mean your content isn’t resonating, you’re not engaging enough with your audience, or you might need to tweak your strategy.

One of our clients who followed this golden rule saw substantial growth within the 90-day period. However, another client who didn’t see the same success needed to re-evaluate their content and engagement strategies.

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Growth on TikTok is going to be different for everyone

So, consistency, awesome content and a lot of engagement with your community will cause you to grow, but how fast? Unfortunately, the answer is ‘is depends’.

An important thing to mention here is that growth on TikTok is completely relative:

Factors that impact TikTok growth rates

factors impacting TikTok growth rate

Even though we follow our own golden rule, we absolutely expect some variance in growth rate. Here’s why:

  • Some content is naturally going to have more viral potential than others. For example, comedic content is more likely to be enjoyed by the masses than informational content.
  • Some content naturally gets more engagement. The more engagement, the more TikTok is going to push your content out to the masses.
  • Community is very important. An account created to serve a community that’s already there is going to have greater success in the initial stages.

Use analytics to your advantage

If you’re trying to grow quicker as you go on, then taking advantage of TikToks analytics is a must. You can see what types of videos get the most views and try and repeat the formula that worked for them.

When we look at a clients profile we tend to:

  • Select the best and worst performing content.
  • Create hypotheses as to why they’ve performed the way they are.
  • Experiment with new videos excluding negative and including negative hypotheses.
  • Rinse & repeat until we come up with a formula that works for that specific type of content.

Final thoughts

Growing on TikTok isn’t an exact science, but with the right mix of engaging content, consistency, and interaction, you can accelerate your growth. At ACE Growth, we’ve seen firsthand how a well-planned TikTok strategy can turn a small account into a thriving community.

So, whether you’re a creator or a business, embrace the process, be patient, and most importantly, have fun with it. After all, TikTok is all about creativity and connection. Happy TikToking!

Want to learn how to grow on TikTok?

Not everyone wants to bring someone on to do their TikTok for them, and we cater to those people too. We have a Skool community to help people learn everything about TikTok growth and people learn from each other!

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Cal McCormick

Cal is a co-owner of ACE Growth (the 'C' in ACE'), and has been in Digital Marketing for the majority of his career. Currently working for Type A media whilst working on ACE Growth on the side, Cal writes about all things SEO, TikTok, Digital PR and the wider Digital Marketing world.

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