grow on tiktok organically

How To Grow Your TikTok Organically (No Ads)


Our ‘in and out summary’ of how to grow your TikTok organically (without ads):

  • Understand your audience – create content they’re expecting and you’ll be put in front of them more often.
  • Optimise your description & hashtags for discoverability – what would someone looking for your content search for? Make sure you’re optimising each video so people can find you.
  • Engage with people in your niche – the one certain way you’ll show up in front of your target audience. Be authentic and consistent to generate exposure!
  • Post consistently – one video may go viral, but posting every day tells the algorithm you’re active and here to stay.
  • Keep up with the trends – one of the easiest ways to stay relevant. This makes sure you’re always creating ‘relevant’ content that people are looking for.

The magic of organic growth on TikTok

Welcome to the enchanting world of TikTok, where organic growth is the secret sauce to viral fame! Forget splashing the cash on ads; we’re talking about growing your TikTok the old-fashioned way – with creativity, savvy, and a pinch of TikTok magic.

We’re organic TikTok specialists at ACE Growth and in this guide, we’ll walk you through the maze of organic growth, showing you how to become a TikTok sensation without spending a penny on ads. Get ready to unleash your inner TikTok wizard!

Why organic beats paid every time

Paid ads? Pfft, that’s so last year! Organic growth on TikTok is like growing a lush garden – it takes time, care, and a little bit of love, but the results? Absolutely stunning. When you grow organically, you’re not just gaining followers; you’re building a community of fans who genuinely love what you do.

It’s the difference between buying plastic flowers and growing a rose bush. One is instant and soulless; the other blooms beautifully over time. Plus, let’s be honest, there’s nothing more satisfying than knowing you’ve made it to the top through sheer creativity and hard work.

Step 1: Understand your audience

Diving into the TikTok sea without knowing your audience is like setting sail without a compass. You need to know who you’re entertaining – are they teens, young adults, or maybe pet lovers? Understanding your audience is the cornerstone of organic growth.

It’s like being a chef who knows exactly how spicy their guests like their curry. Do they love comedy skits or are they more about dance challenges? Once you’ve got a handle on their likes and dislikes, you can tailor your content to be as irresistible as a chocolate cake at a birthday party.

Creating content that resonates

Creating content that resonates with your audience is like writing a hit song – it sticks. But how do you do it? Pay attention to the comments, look at what’s trending in your niche, and most importantly, be yourself.

Authenticity is the secret ingredient here. You’re not a robot churning out content; you’re a storyteller, an entertainer, a friend.

Whether you’re sharing a funny anecdote or a life hack, make it something that your followers can connect with. It’s about creating moments that make them think, ‘Hey, that’s so me!’

What we do: whenever we start working on a new account, we do some research on the top profiles in the niche and figure out what’s working and what’s not. Then you’ve just got to put your own spin on it!

Step 2: Master the art of hashtags

Hashtags on TikTok are like secret spells – use the right ones, and you can unlock a world of visibility. But it’s not about spamming every hashtag under the sun. You’ve got to be more of a hashtag sniper, targeting the ones that will hit the mark with your audience.

Think of hashtags as beacons, guiding your ideal audience to your content. Whether it’s #FoodieAdventures, #ComedyGold, or #DanceCraze, choosing the right hashtags is like choosing the right outfit for a party – it can really make you stand out!

Finding your hashtag sweet spot

Finding your hashtag sweet spot is like finding the perfect coffee blend – it takes experimentation. Start with broad hashtags relevant to your content, then mix in niche-specific ones.

Track what works. Are your dance videos gaining more traction with #TikTokDance or #FeelGoodDance? It’s all about finding that sweet balance. And remember, trends change faster than British weather, so keep your hashtag game as fresh as your content. It’s like playing a fun game of matching – pairing your videos with the hashtags that will love them the most!

What we do: usually there are trending hashtags in your industry, which you can usually find by just typing a hashtag using a keyword about your niche in the search bar and the suggested hashtags that come up will be your list of stuff to target!

Step 3: Engage, engage, engage

Now, let’s talk engagement. On TikTok, it’s not just about posting content; it’s about stirring up a conversation. Imagine your TikTok account as a lively party – you’re the host, and your followers are the guests.

You wouldn’t ignore your guests, would you? Respond to comments, start a duet challenge, or even give a shoutout. The more you interact, the more your followers feel valued – like VIPs at an exclusive club. Engagement is the glue that binds your TikTok family together, turning casual viewers into loyal fans.

Building a community, not just a following

Building a community on TikTok is like planting a garden – it’s all about nurturing relationships. Share stories, ask questions, maybe even share behind-the-scenes glimpses of your life. It’s these little things that turn followers into friends.

Remember, every comment is a conversation starter, every share is an endorsement, and every like is a high five. Treat your followers like your mates, and watch as your TikTok garden blooms with engagement flowers.

What we do: we have a daily habit with our accounts where we like popular posts in our niche, comment on posts from popular channels in our niche, respond to all comments on our videos and even respond to comments in our videos!

Want to grow fast on TikTok?

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Step 4: Post consistently, not constantly

Consistency is key on TikTok (as we cover in our tips to grow fast on TikTok), but that doesn’t mean you should bombard your followers with content. It’s a delicate balance, like seasoning a dish – too little and it’s bland, too much and it’s overwhelming.

Find your rhythm, whether it’s daily, every other day, or even weekly. The aim is to keep your followers looking forward to your next post, not scrolling past it. Think of it as a TV series – each post an episode, leaving your audience eagerly awaiting the next.

Finding your perfect TikTok rhythm

Finding your perfect TikTok rhythm is like discovering your favourite dance beat – once you’ve got it, stick to it. Look at your analytics to see when your audience is most active. Are they night owls or early birds? Align your posting schedule with their habits.

And remember, quality trumps quantity. It’s better to post three fantastic videos a week than seven mediocre ones. Think of your content as special treats – you don’t want your audience to get too full too quickly!

What we do: we’ve found that when you post 1-3 times a day, and your content is quality enough, then you WILL grow within a few months!

Step 5: Keep up with trends, but stay unique

TikTok is a bustling bazaar of trends, and keeping up with them is like trying to catch butterflies – fun but challenging. Trends are your friends; they’re the wave you can ride to reach a wider audience.

But here’s the twist – while it’s great to jump on a trending hashtag or challenge, don’t lose your unique flavour in the process.

It’s like adding your own secret ingredient to a popular recipe. Blend trends with your personal style, and you’ll create content that’s not just trendy, but memorable.

Trendspotting and originality

Trendspotting on TikTok is an art. Keep your eyes peeled for emerging trends – they’re the seeds that can grow into your next viral post. But as you surf the trend wave, remember to infuse your personality into everything you do.

Maybe it’s your quirky sense of humour or your unique perspective on everyday things. This is what sets you apart in the TikTok universe. It’s like being a DJ mixing classic tracks with your own beats – the result is something familiar yet fresh and exciting.

What we do: we only jump on trends if we think we can create a unique enough angle to serve the purpose of the channel. Not every trends is worth hopping on if it doesn’t match the vibe of your brand!

The journey to TikTok stardom

Your journey to TikTok stardom is paved with authenticity, creativity, and engagement. Each post, each interaction is a step towards building your brand. Keep your eyes on the prize, but don’t forget to enjoy the ride.

There will be ups and downs, but with persistence and passion, you’ll see your TikTok garden flourish. So here’s to your success – may your TikTok journey be as fun and fulfilling as the content you create!

Photo of author


Cal McCormick

Cal is a co-owner of ACE Growth (the 'C' in ACE'), and has been in Digital Marketing for the majority of his career. Currently working for Type A media whilst working on ACE Growth on the side, Cal writes about all things SEO, TikTok, Digital PR and the wider Digital Marketing world.

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