low views on tiktok

Why Your TikTok Views are Low & How to Improve Them


Our ‘in and out’ summary of why your TikTok views are low & how to improve them:

  • Your content isn’t matching your audience’s interests – create relevant content to the people you’re trying to target and you’ll increase your views.
  • Inconsistent posting schedule – we’ve found that daily uploads almost guarantees a growth in views (as long as your content is good enough).
  • Overlooking hashtags – your description and hashtags gives you an opportunity to show up when people look for your niche. Optimise these to be seen quicker.
  • You’re not engaging enough with the community – comments, likes, follows on your end helps you to be seen by users and the algorithm. Be a part of your community you’re trying to build to succeed.
  • Ignoring TikTok analytics – after a while your analytics can provide a blueprint of what’s working for you. Figure this out for more consistent views!

We’ve written a series of posts recently talking about improving your TikTok views. We spoke about what to do when you’re getting absolutely 0 views, what to do if your view count dropped off a cliff, and now we’re going to talk about what to do when they’re just low! 

All in all the premise is similar across the board, but they’re three different boats you might find yourself in!

The puzzle of fluctuating TikTok views

Welcome to the ever-twisting world of TikTok, where your views can soar as high as a rocket or sink like a stone in a pond. Ever find yourself asking, “Why aren’t more people watching my videos?” You’re not alone.

Navigating the labyrinth of TikTok’s view count can feel like trying to solve a Rubik’s cube blindfolded. But fear not! We’re here to turn on the lights and guide you through the maze. Strap in, and let’s unravel the mystery behind those elusive views and how to boost them sky-high!

Understanding TikTok’s unpredictable nature

TikTok, with its ever-changing algorithm, is like the weather in Scotland – unpredictable, changeable, but also full of surprises. One day, your video might be basking in the limelight, raking in views, and the next, it’s like it’s taken an invisibility potion.

But why? Well, TikTok’s algorithm is a complex beast, driven by trends, user interactions, and a myriad of other factors. It’s a digital cauldron of content, constantly brewing new potions to keep users engaged.

Fear not – once you understand the capricious nature of this beast, you’re better equipped to tame it.

Reason 1: Your content might not match audience interests

Imagine you’re a DJ at a club, playing heavy metal to a crowd that loves jazz – it’s not going to go down well. The same goes for TikTok. If your content doesn’t resonate with your audience, your views might take a nosedive.

It’s all about striking that perfect chord with your viewers. Are you into comedy sketches, but your audience craves dance challenges? It’s time to pivot.

Understanding your audience is like being a chef who knows exactly how spicy their guests like their curry – get it right, and they’ll be back for seconds!

Aligning content with viewer preferences

To align your content with viewer preferences, think like a detective. Dive into the comments, keep an eye on the likes, and watch for patterns. What makes your audience tick? Maybe they love your DIY home decor tips but scroll past your cooking videos.

Once you’ve cracked the code, tailor your content like you’re fashioning the world’s finest suit – custom-made for your audience. Remember, it’s not about changing who you are; it’s about adapting your magic to captivate your crowd.

What we do: before starting a content strategy for a new client we put ourselves in your audiences shoes and conduct several searches to find ‘competitor’ profiles. Once we’ve found these we can breakdown their strategies, see what’s working and reverse engineer it! There’s a blueprint for success out there, you’ve just got to know where to look.

Reason 2: Inconsistent posting schedule

Posting on TikTok without a consistent schedule is like winking in the dark – you know what you’re doing, but nobody else does. Consistency is key. It helps your audience know when to expect your next masterpiece.

It’s like your favourite TV show; you know it’s on every Friday at 8 pm, and you wouldn’t miss it for the world.

The same principle applies to your TikTok posts. Find your rhythm and stick to it – your audience will thank you, and your views will start climbing like they’re on a mission.

The power of regular post activity

Regular engagement on TikTok is like watering a plant – do it consistently, and watch it grow. It’s not just about posting videos; it’s about creating a bond with your audience. Respond to comments, participate in challenges, and maybe even create your own.

Show your audience you’re not just a face on the screen; you’re a real person who values their interaction. This regular engagement builds trust, loyalty, and a community that eagerly awaits your next video.

What we do: we post 1-3 times a day, everyday. We’ve found that if you’re making quality content then this almost guarantees growth. This can be a lot of work though, so reach out with the button below to see how we can help you with this.

Want to grow fast on TikTok?

We offer TikTok growth and marketing services to creators, brands and businesses! We handle all the strategy, editing and engagement and you reap all the rewards.

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Reason 3: Overlooking the importance of hashtags

Hashtags on TikTok are like spices in a dish – they can really change the flavour of your visibility. If you’re not using hashtags, or worse, using them incorrectly, you’re missing out on a huge opportunity.

Hashtags are like beacons that guide users to your content. Without them, your videos are like hidden treasures in the vast ocean of TikTok – brilliant, but undiscovered.

The trick is to use relevant, trending hashtags that act like a magnet, pulling in viewers who are craving content just like yours.

Mastering hashtag strategies for better visibility

Mastering the art of hashtags is like tuning an instrument – it needs precision. Don’t just throw in popular hashtags willy-nilly.

Tailor them to match your content and audience. It’s a blend of popular, niche-specific, and unique hashtags.

Think of it as creating a hashtag cocktail that perfectly complements your TikTok post. Regularly update your hashtag strategy to keep up with the trends. It’s like keeping your finger on the pulse of TikTok’s ever-changing heartbeat.

What we do: every video we upload for our clients have a clear description and hashtag based on what we think our audience will be searching for to find the post. At our strategy phase, we collect a long list of hashtags that are popular in the industry and make sure we use the most relevant combination of these on each post.

Reason 4: Not engaging enough with the TikTok community

If you’re not engaging with the TikTok community, you’re like a lone wolf in a vast digital forest. Engagement is the currency of TikTok. It’s not just about gathering views; it’s about building relationships.

When you comment, duet, or share others’ content, you’re not just increasing your visibility; you’re becoming a part of the TikTok tapestry. It’s this sense of community and interaction that can turn a one-time viewer into a loyal follower, eagerly waiting for your next post.

Building a community through active interaction

Building a community on TikTok is like hosting a party – you need to be a great host. Respond to comments with genuine interest, start conversations, and don’t be afraid to show your personality.

Engage in challenges, collaborate with other creators, and share content that resonates with you.

This active interaction makes your followers feel like they’re part of something special – a community where they’re heard, seen, and appreciated. It’s these connections that transform casual viewers into a dedicated fanbase.

What we do: every day for our clients (and our own) profiles we follow relevant accounts and like and comment on posts big in the industry (using hashtags to narrow our searches). On top of this, we respond to all relevant comments on our posts and even respond to comments on follow-up videos.

Reason 5: Ignoring TikTok analytics

Navigating TikTok without paying attention to analytics is like sailing a ship without a compass – you might get somewhere, but not where you want to be.

Analytics are your secret map to TikTok success. They tell you what’s working, what’s not, and who’s watching. Ignoring this goldmine of information is a missed opportunity.

It’s time to become an analytics aficionado, diving deep into the data to understand your audience’s behaviour, peak posting times, and content performance. Knowledge is power, and in TikTok’s world, it’s the power to skyrocket your views.

Using analytics to refine your strategy

To use analytics effectively, think of yourself as a scientist conducting an experiment. Analyse your most successful videos – what makes them tick? Is it the time you posted, the content type, or maybe the hashtags you used?

Experiment with different posting times, content formats, and engagement strategies. Keep an eye on the metrics, and adjust your strategy accordingly. It’s like fine-tuning a race car – every adjustment brings you closer to winning the race.

What we do: every week or so we check the analytics of channels we’re working on to see what videos did well, which ones didn’t & try and break it down. When we’ve found something that works well we make sure that’s in the strategy going forward! You’ve got to experiment in the beginning to see what works, but eventually the analytics show you what to do.

How to turn your TikTok views around

Feeling like your TikTok views are stuck in a rut? Fear not! Turning your views around is like making a grand comeback on stage – it takes a bit of flair, a dash of strategy, and a whole lot of passion.

It’s about re-evaluating your approach, injecting fresh ideas, and staying true to what makes you unique.

Sometimes, all it takes is a little tweak here and a small change there to see those numbers start climbing. Get ready to give your TikTok account the makeover it deserves and watch as your views soar to new heights!

Practical steps to boost your TikTok presence

Boosting your TikTok presence is a mix of art and science. First, revisit your content strategy – is it aligned with your audience’s interests? Experiment with different types of videos to see what resonates.

Next, fine-tune your posting schedule – consistency is key. Don’t forget to engage with your audience and fellow creators; it’s a community, after all. Finally, make analytics your best friend – let the data guide your decisions.

Think of each of these steps as an ingredient in a recipe for TikTok success – when mixed right, the results can be delicious!

Embracing the journey of TikTok growth

And there you have it – your very own treasure map to conquer the TikTok realm! Remember, growing your TikTok views isn’t a sprint (especially if you’re doing it organically); it’s a marathon with hurdles, windmills, and sometimes, a bit of magic. It’s about embracing the journey, learning from each post, and celebrating every small victory.

Don’t be disheartened by a few low-view days; even the mightiest oaks start as tiny acorns. Keep your passion alive, your creativity flowing, and your engagement genuine, and you’ll not only see your views increase, but you’ll also enjoy the process. Here’s to your TikTok success – may your views reach the stars!

Staying Resilient and Adaptable in Your TikTok Journey

Staying resilient and adaptable in your TikTok journey is crucial. The platform is ever-changing, and so should your strategy. Keep up with the latest trends, but don’t lose your unique voice.

Be open to trying new things, and don’t be afraid to fail – every setback is a lesson in disguise. Stay true to yourself, keep engaging with your audience, and always, always keep an eye on those analytics. With resilience, adaptability, and a sprinkle of creativity, you’ll not only survive the TikTok jungle but thrive in it.

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Cal McCormick

Cal is a co-owner of ACE Growth (the 'C' in ACE'), and has been in Digital Marketing for the majority of his career. Currently working for Type A media whilst working on ACE Growth on the side, Cal writes about all things SEO, TikTok, Digital PR and the wider Digital Marketing world.

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