We are firm believers that sport makes the world a better place, and we strive to help companies within this niche as much as we can. Whether you’re selling equipment or trying to sell tickets, we’ll use SEO to help you reach your objectives.
Why Sports Brands Need an SEO Strategy in 2024
SEO in 2024 is all about brand building, and that’s even more true for sports brands. Much like the teams they follow, people become attached to sports brands, which means we can use SEO to:
GENERATE SALES & SIGN UPS
Whatever your hero product, there will be a core set of keywords that, if you rank highly, you’ll generate conversions.
We’ll identify all of the keywords that can make a tangible change to your business and figure out how to rank highly for them.
BE A FOUNTAIN OF KNOWLEDGE
Sports brands have go above and beyond to make sure their customers have the right information.
We’ll find all the supporting and informational keywords your target audience is looking for and get you ranking highly for them!
BUILD AN AWESOME BRAND
In 2024 it’s more vital than ever to grow your brand. This means getting your name out there and letting the world know what you stand for.
Use your website to bring all of your socials together, showing your work across all mediums. P.s. search engines love it when you do this.
Our SEO Experience – Led By a Seasoned Expert
Cal, one of our founders, is growing the SEO offering after several years within the agency game. Over the years, we’ve picked up what drives actionable results for clients and we want to bring that to brands we believe in!
Cal has generated results for some big-ticket brands in the past, including: Compare The Market, BUPA, World Health Organisation & Calzedonia. On top of this, we have strategies for all kinds of niche & website types, so we know we can generate results across the board.
Get to know us: a message from Cal
What Our SEO Services Include for Sports Brands
Whatever your niche, our SEO process always consists of these 3 key stages:
Research
We first analyse your existing site, both from a technical perspective and a rankings perspective.
We then conduct keyword research, a competitor audit & a keyword gap analysis to find all the opportunities within your industry.
Strategy
Using the data we found in the research phase, we identify the overarching strategy of what we want to achieve.
We then plan out monthly actions from both technical & content aspects that will guide us through the strategy.
Execution
We then provide the goods on a monthly basis! We prioritise our technical & content efforts to make sure the most important aspects are tackled first.
We provide all technical recommendations & content, and summarise our work & results with a monthly report.
Supporting Marketing Services for Sports Brands
Our Sports Brand SEO Services Broken Down
Just so you know exactly what you’d be getting, we’ve broken down each stage of our process in more detail.
Stage 1: SEO Research
This is where we find out exactly what impact SEO can have on your business, and start finding the actions we need to take to do so.
Technical Audit
We analyse your site to see if there are any major blockers to your SEO success.
This is so we can create a strong foundation for the site to be built on.
Ranking Audit
We see what keywords you’re currently ranking for and which pages are ranking for them.
This is to understand how search engines currently view your site.
BAcklink Audit
We analyse any backlinks you have to see where they are coming from and where they are pointing to.
This is to figure out what signals other sites are sending your way.
Competitor Analysis
We identify the main competitors in your niche and see what is and isn’t working for them from and SEO perspective.
This tells us what level of activity is needed to be successful.
Keyword research
We find all of the commercial terms you need to be ranking for first, then branch out into the informational terms.
This gives us an overall view of opportunity within your industry.
keyword gap analysis
We then overlay this keyword research with what you’re already ranking for, and mix in some competitor data.
This starts to tell us exactly what you need to be including on your site.
Stage 2: SEO Strategy
This is where we define SEO objectives, and lay out a path that will help us get there.
SEO OBJECTIVES
With all the data in hand from our research stage, we will discuss with you what is feasible and where you can make an impact.
Our objectives define our overall strategy and make sure we only make changes that will help us achieve these objectives.
technical strategy
We will define what the most critical work is and what technical work needs to be repeated as time goes on.
We will be providing technical recommendations, but can also implement them if there’s no developer support.
Content strategy
We will map out a content strategy that will grow your brand and actually generate conversions.
This will be a mix of optimising the pages already there and creating brand new pages. We will provide all content.
Stage 2: SEO Execution
This is where we deliver the necessary work to drive actionable and commercial results!
Technical recommendations
Every month, we will provide the technical recommendations that we defined in the technical strategy.
written content
Every month, we will provide the content we defined in the content strategy.
monthly reporting
Every month, we will complete a monthly report highlighting results and SEO objective progress.
Book a Call to See How We Can Help
If you’re someone in need of our services, or you just want to find out more, reach out today and we can get a call in the diary. On our discovery calls we get to know each other and find out how we can help! Bring a brew and let’s jump in to it.
