Why Should Gaming Athletes & Sports Personalities Use TikTok?
Athletes can gain followers incredibly quickly on TikTok. Once past 10k followers, they can start to make quite a bit of money from it too.
If you’re looking to use your name to generate awareness for yourself, your team, and your sport then TikTok can get you in front of millions of eyes that are ready to hear your message. It’s also a great way to give yourself something else other than your sport, both creatively and financially.
Why Athletes Choose Us for TikTok Success
Our TikTok services include finding the right videos for you to spread what you want to say, whilst editing them to be right for the algorithm and engaging with your community to see some natural growth. Athletes choose us because we love our sport, we think them being on the platform is a great thing and we put our all into it.
If you needed any more convincing about whether athletes should promote on TikTok, here are a few more reasons why:
SEARCH
Sports fans often search for clips about their favourite sports, teams, players and even games.
You can position your content so you’re always showing up to these fans.
VISIBILITY
With an ideal strategy you can be getting hundreds of thousands of views within a few months. TikTok has so many eyes on it you HAVE to be on it.
INSIGHTS
TikTok is a fast paced platform. Post 50 videos, look at your insights, create hypotheses on why some work & others don’t & try again. You don’t get this on any other platform.
Our Unique Approach to Strategy & Growth for Athletes
Even though each strategy has the same framework, we make sure every strategy is tailored to your personality and your message. Here’s what we do:
Strategy & publishing
We work with you to create the list of videos for you to create, and how you’re going to film them to create the most engagement.
We then handle all publishing settings to make sure they’re as visible as possible.
Editing
Editing can really be the way to set your videos apart. We make sure every video is high quality and great for the algorithm.
We play around with the editing a lot, testing different features to see what works more for your style of content.
Engagement & Growth
TikTok loves engagement. We go through posts within your sport and make sure we engage with likes and comments.
This naturally increases the awareness of your profile and generates loyal followers.
Maximising Your Reach and Engagement on TikTok
TikTok has a unique algorithm that drastically promotes videos that are getting a lot of engagement. The most proven way to receive engagement on a video is to give it out yourself! We engage with your niche on the platform and grow followers that will engage with your TikToks.
Our Services, Broken Down
Our Commitment: Consistent Growth & Another Revenue Channel
From all the work we’ve done with TikTok, we’ve seen that posting 1-3 times a day, every day for 90 days almost guarantees growth. You’ll see some initial growth before that, but that’s when we see the algorithm really favouring your content.
TikTok is a brilliant option for athlete looking to grow their audience because you can literally monetise the views you’re getting and it can be a new revenue stream. After 10k followers you can get into the creator program and see big returns from views. After a while, our services literally pay for themselves!
Creating TikTok Strategies for Athletes & Sports Personalities
Our approach to TikTok success isn’t just to post as much as possible and hope for the best, we have a targeted approach that increases the likelihood of success. We figure what’s working for gaming content with both video structure and video editing, and plan our strategy and content on your channel accordingly!
Channel Research
Chances are, there are probably athletes in your sport already pushing content on TikTok. We see where these videos are showing up so we know where we can get you in front of. This way, we know where to start!
Competitor Research
During our research we’ll likely come across some ‘best in class’ gaming accounts. Wwe’ll likely even find some of your competitors on YouTube doing well on TikTok. We’ll break down these accounts and come up with a strategy around what has & hasn’t worked!
Reactive Approach
As mentioned earlier, the best way to tailor your strategy is to listen to what TikTok is telling you. We analyse your analytics to see if there are any videos the algorithm is rewarding, then we create series/responses to these to capitalise!
Measuring Success: Our Approach to Analytics and Reporting
The definition of success is different for every channel depending on what the goal of the channel is. However, there are 2 key things we look at when determining whether our efforts have been successful:
1. Engagement – if the core metrics of your channel aren’t improving, then the strategy needs to be changed. How many followers have we gained over the past month? How many comments? Likes? How many people clicked on the link in your profile? These are metrics we look at every month, and make adjustments where we need to.
2. Return On Investment – With organic growth, applying to the creator program is a great thing to consider. If we get your account over 10k followers, then it becomes a money generating asset itself, and our services pay for themselves!
Every client will receive a monthly report breaking down all of these metrics, so the impact of our work should be nice & easy to see!
Let’s Jump On a Free Discovery Call
Jumping on a call is the best way to discover what you need and how we can help. If we are to take things further, every client gets a discounted first month, then we move on to a monthly subscription model where we always have time booked for you, with a dedicated account manager who will learn and understand your brand and what it needs.