Why Brands & Creators Need TikTok Marketing in 2024
If you’re a brand, or you’re trying to build a brand, then TikTok HAS to be included in your marketing strategy. On top of it’s huge user base and evolution as a new search engine, here are a few main reasons why you should get on TikTok today:
SEARCH
Users are choosing TikTok over Google more and more! Find out what your audience is looking for & create the videos that put you in front of them.
VISIBILITY
With an ideal strategy you can be getting hundreds of thousands of views within a few months. TikTok has so many eyes on it you HAVE to be on it.
INSIGHTS
TikTok is a fast paced platform. Post 50 videos, look at your insights, create hypotheses on why some work & others don’t & try again. You don’t get this on any other platform.
Our TikTok Marketing Services
Our services include strategy, editing, growth and advertising! However, we understand that brands and creators like to handle some things themselves, so we offer our services one by one as well as all together:
How We Craft a Winning TikTok Strategy for Your Brand
All of our strategies are tailored to you. If you’re just trying to grow your followers, or promote a product you’re selling, we can tailor it so every video serves a purpose.
Industry Research
With backgrounds in wider digital marketing, we know how to see exactly what people are searching for! If we tailor videos around what people are searching for online, then we’re more likely to reach them.
Competitor Research
Whats the best way to see what’s working on TikTok? See what’s working on TikTok! There will be competitors in your niche that are doing some great stuff, so we’ll figure out what’s working and apply it to your content.
Reactive Approach
Big news in your industry? Create a TikTok about it sharing your expert views. Got a series doing well? Carry it on! Got lots of comments on a video? Let’s respond to that video so everyone with a comment gets a notification.. reactivity is the key to success!
All of these are great, but two words can describe a successful TikTok profile: quality and consistency. If we’re publishing every day and making great videos, then the algorithm is going to reward that by putting you in front of your audience.
Who We Provide TikTok Marketing Services For
Our TikTok Marketing Specialist Niches
We offer our services to any brand we believe in, so don’t hesitate to reach out whoever you are. However, we do have a few specialisms, particularly in the creator industry, that we’re pretty good at:
Measuring Success: Our Approach to Analytics and Reporting
The definition of success is different for every channel depending on what the goal of the channel is. However, there are 2 key things we look at when determining whether our efforts have been successful:
1. Engagement – if the core metrics of your channel aren’t improving, then the strategy needs to be changed. How many followers have we gained over the past month? How many comments? Likes? How many people clicked on the link in your profile? These are metrics we look at every month, and make adjustments where we need to.
2. Return On Investment – When it comes to advertising, ROI is a very important metric. We analyse the ROI of running ads, and trial new ads to see how we can improve it, making sure you get more bang for your buck! With organic growth, applying to the creator program is a great thing to consider. If we get your account over 10k followers, then it becomes a money generating asset itself, and our services pay for themselves!
Every client will receive a monthly report breaking down all of these metrics, so the impact of our work should be nice & easy to see!
Let’s Jump On a Free Discovery Call
Jumping on a call is the best way to discover what you need and how we can help. If we are to take things further, every client gets a discounted first month, then we move on to a monthly subscription model where we always have time booked for you, with a dedicated account manager who will learn and understand your brand and what it needs.
