Why Should Athletes Consider TikTok in 2024?
It’s never been better to be an athlete on social media. People may probably already know who you are which means the growth will be quicker, and you’ll gain some die-hard fans who watch everything you do. On TikTok, this can means millions of views every month.
Most importantly, we think this is awesome for whatever sport you’re doing. Raise the profile of your sport, bring more fans and help your sport and/or team grow.
Why Athletes Choose Us for TikTok Success
We’ve been in this game since the start! We’ve helped countless channels grow, and we even teach others how to do it on our Skool community.
SEARCH
Users are choosing TikTok over Google more and more! Find out what your audience is looking for & create the videos that put you in front of them.
VISIBILITY
With an ideal strategy you can be getting hundreds of thousands of views within a few months. TikTok has so many eyes on it you HAVE to be on it.
INSIGHTS
TikTok is a fast paced platform. Post 50 videos, look at your insights, create hypotheses on why some work & others don’t & try again. You don’t get this on any other platform.
Our Unique Approach to TikTok Growth for Sports Personalities
Like we do with all our services and all of our niches, we like to split our processes into 3 different steps:
Strategy
We identify what’s working and what isn’t working for other athletes in your sport.
We then tell you what you should be filming and how you should be filming it to see as much growth as possible!
editing & optimising
We edit the TikToks to make them as engaging as possible & favoured by the algorithm, experimenting with CTAs.
We then provide titles, descriptions and hashtags needed to gain natural views.
Engagement & Growth
Keeping your ear to the ground, engaging with your community & adjusting your strategy to give people what they want is how you build a really strong channel.
We handle this on a daily basis!
Tailored TikTok Marketing Strategies for Athlete
Every creator has their own way of doing things. If you’re an athlete and you’re just getting started, we work with you to help you learn what you do & don’t like doing and tailor what we do around this.
Also, everyone will have their own voice and message they want to share with the world. We make sure your content is tailored to the right people and have the right kind of impact on the world. We don’t just have a ‘one fits all’ approach, we make sure each strategy is unique and powerful.
Maximising Your Reach and Engagement on TikTok
TikTok has a unique algorithm that drastically promotes videos that are getting a lot of engagement. The most proven way to receive engagement on a video is to give it out yourself! We engage with your niche on the platform and grow followers that will engage with your TikToks.
Our Services, Broken Down
Creating TikTok Strategies for Athletes
Our approach to TikTok success isn’t just to post as much as possible and hope for the best, we have a targeted approach that increases the likelihood of success.
Channel Research
Chances are, there are probably athletes already pushing content on TikTok. We see where these videos are showing up so we know where we can get you in front of. This way, we know where to start!
Competitor Research
During our research we’ll likely come across some ‘best in class’ gaming accounts. With athletes, we’ll likely even find some of your competitors on YouTube doing well on TikTok. We’ll break down these accounts and come up with a strategy around what has & hasn’t worked!
Reactive Approach
As mentioned earlier, the best way to tailor your strategy is to listen to what TikTok is telling you. We analyse your analytics to see if there are any videos the algorithm is rewarding, then we create series/responses to these to capitalise!
Measuring Success: Our Approach to Analytics and Reporting
The definition of success is different for every channel depending on what the goal of the channel is. However, there are 2 key things we look at when determining whether our efforts have been successful:
1. Engagement – if the core metrics of your channel aren’t improving, then the strategy needs to be changed. How many followers have we gained over the past month? How many comments? Likes? How many people clicked on the link in your profile? These are metrics we look at every month, and make adjustments where we need to.
2. Return On Investment – With organic growth, applying to the creator program is a great thing to consider. If we get your account over 10k followers, then it becomes a money generating asset itself, and our services pay for themselves!
Every client will receive a monthly report breaking down all of these metrics, so the impact of our work should be nice & easy to see!
Let’s Jump On a Free Discovery Call
Jumping on a call is the best way to discover what you need and how we can help. If we are to take things further, every client gets a discounted first month, then we move on to a monthly subscription model where we always have time booked for you, with a dedicated account manager who will learn and understand your brand and what it needs.