Why Should Finance Creators Use TikTok To Grow?
TikTok is booming with popularity and only continuing to grow as we go into 2024. There’s a new audience of people watching TikTok for finance advice instead of YouTube, and TikTok is forever promoting it’s search ability to help users find useful topics.
So what does this mean? It means getting your content on TikTok can attract a whole new audience, and you’ll be given tools to optimise your videos around specific topics that they’re going to promote for you. It’s almost too good to be true, you just need someone to repurpose your content and optimise it for TikTok!
Why Finance YouTubers Choose Us for TikTok Success
Our TikTok services for finance creators consists of us taking your YouTube content, creating TikToks from these and growing your TikTok account daily. Apart from initial strategy conversations and the odd filming ideation, the process is very hands off whilst we post multiple times a day!
If you needed any more convincing about whether finance creators should promote on TikTok, here are a few more reasons why:
SEARCH
Users are choosing TikTok over Google more and more! Find out what your audience is looking for & create the videos that put you in front of them.
VISIBILITY
With an ideal strategy you can be getting hundreds of thousands of views within a few months. TikTok has so many eyes on it you HAVE to be on it.
INSIGHTS
TikTok is a fast paced platform. Post 50 videos, look at your insights, create hypotheses on why some work & others don’t & try again. You don’t get this on any other platform.
Our Unique Approach to Finance Niche Strategy & Growth
Even though each strategy will be tailored to each creator, our process will largely be the same. We take your existing finance content, put it into a TikTok friendly format, post daily & engage with audiences in the finance niche on the platform.
Clipping & Editing
We look through your existing YouTube content and find clips that we think would keep people engaged on TikTok.
We then edit the video with captions, removing the white space, adding any music needed & create titles and descriptions to maximise reach and engagement on the platform!
Publishing & Strategy
Consistency is key on TikTok! With all our clients we aim to publish 1-3 times daily. We handle all the uploading so you don’t have to.
After a while TikTok’s analytics will tell you what’s working. We take this information & change the content strategy to capitalise on what’s generating views!
Engagement & Growth
Engaging with your audience and your niche is the best way to grow a loyal fan base. We handle engagement multiple times a week to help grow an authentic channel.
Our entire strategy is built around growth; how do we get you more views, likes & followers?
Tailored TikTok Marketing Strategies for Every Creator
All creators have their reasons for doing what they’re doing. We think this can be especially true within the finance niche with creators trying to monetise their content in different ways, as providing official finance advice without the correct qualifications an be seen as an issue.
Whatever the monetisation method behind your content, we tailor the TikTok strategy to promote what you’re promoting, to help improve your bottom line. Additionally, with TikTok offering a healthy creator programme, we tailor your content for maximum views to make the channel profitable (making our services page for themselves).
Maximising Your Reach and Engagement on TikTok
TikTok has a unique algorithm that drastically promotes videos that are getting a lot of engagement. The most proven way to receive engagement on a video is to give it out yourself! We engage with your niche on the platform and grow followers that will engage with your TikToks.
The finance niche is quite unique in this area. Once you are recognised as an authoritative finance professional, you’ll find that people will be commenting asking questions or, most likely, offering a counter opinion. These are unique opportunities to converse with your audience and promote even more engagement that the algorithm will spot and reward you for.
Our Services, Broken Down
Our Commitment: Consistent Growth & Another Revenue Channel
From all the work we’ve done with TikTok, we’ve seen that posting 1-3 times a day, every day for 90 days almost guarantees growth. You’ll see some initial growth before that, but that’s when we see the algorithm really favouring your content.
TikTok is a brilliant option for Finance Creators because you can literally monetise the views you’re getting and it can be a new revenue stream. After 10k followers you can get into the creator program and see big returns from views. After a while, our services literally pay for themselves!
Creating TikTok Strategies for Finance YouTubers
Our approach to TikTok success isn’t just to post as much as possible and hope for the best, we have a targeted approach that increases the likelihood of success. We figure what’s working within your niche on a topic level, and what’s working within popular channels on an editing level, and create accordingly!
Channel Research
Chances are, there are probably finance channels and videos already blowing up already. We keyword-research guided searches to find these and break down what’s working & what isn’t. This way, we know where to start!
Competitor Research
During our research we’ll likely come across some ‘best in class’ accounts in the finance niche. With finance creators on YouTube, we’ll likely even find some of your competitors on YouTube doing well on TikTok. We’ll break down these accounts and come up with a strategy around what has & hasn’t worked!
Reactive Approach
As mentioned earlier, the best way to tailor your strategy is to listen to what TikTok is telling you. We analyse your analytics to see if there are any videos the algorithm is rewarding, then we create series/responses to these to capitalise!
Measuring Success: Our Approach to Analytics and Reporting
The definition of success is different for every channel depending on what the goal of the channel is. However, there are 2 key things we look at when determining whether our efforts have been successful:
1. Engagement – if the core metrics of your channel aren’t improving, then the strategy needs to be changed. How many followers have we gained over the past month? How many comments? Likes? How many people clicked on the link in your profile? These are metrics we look at every month, and make adjustments where we need to.
2. Return On Investment – With organic growth, applying to the creator program is a great thing to consider. If we get your account over 10k followers, then it becomes a money generating asset itself, and our services pay for themselves!
Every client will receive a monthly report breaking down all of these metrics, so the impact of our work should be nice & easy to see!
Let’s Jump On a Free Discovery Call
Jumping on a call is the best way to discover what you need and how we can help. If we are to take things further, every client gets a discounted first month, then we move on to a monthly subscription model where we always have time booked for you, with a dedicated account manager who will learn and understand your brand and what it needs.