Why Should Fitness Influencers Use TikTok To Grow?
TikTok has one of the fastest growing user bases and people even go to TikTok for searches and advice. So what does this mean for a fitness youtuber? It means you’ve got a wider audience to reach and that informative fitness videos are going to do really well!
Much like how YouTube Shorts can generate views by clipping your longer form content, TikToks can generate millions of views, plenty followers and can bring people over to your YouTube channel. Further than that, if you’re posting your fitness videos on TikTok and seeing success, you can start making money from them – creating another form of revenue.
Why Fitness YouTubers Choose Us for TikTok Success
We started as a video editing company specialising in YouTube, Instagram and TikTok. This means we know what works well for all platforms and that we can translate successful videos across platforms seamlessly!
If you needed any more convincing about whether fitness creators should promote on TikTok, here are a few more reasons why:
SEARCH
Users are choosing TikTok over Google more and more! Find out what your audience is looking for & create the videos that put you in front of them.
VISIBILITY
With an ideal strategy you can be getting hundreds of thousands of views within a few months. TikTok has so many eyes on it you HAVE to be on it.
INSIGHTS
TikTok is a fast paced platform. Post 50 videos, look at your insights, create hypotheses on why some work & others don’t & try again. You don’t get this on any other platform.
Our Unique Approach to Fitness Niche Strategy & TikTok Growth
Even though our approach will differ slightly depending on your personal brand and style, our process for turning YouTube videos into a successful
Clipping & Editing
We look through your existing YouTube content and find clips that we think would keep people engaged on TikTok.
We then edit the video with captions, removing the white space, adding any music needed & create titles and descriptions to maximise reach and engagement on the platform!
Publishing & Strategy
Consistency is key on TikTok! With all our clients we aim to publish 1-3 times daily. We handle all the uploading so you don’t have to.
After a while TikTok’s analytics will tell you what’s working. We take this information & change the content strategy to capitalise on what’s generating views!
Engagement & Growth
Engaging with your audience and your niche is the best way to grow a loyal fan base. We handle engagement multiple times a week to help grow an authentic channel.
Our entire strategy is built around growth; how do we get you more views, likes & followers?
Tailored TikTok Marketing Strategies for Every Fitness YouTuber
YouTube creators in the fitness niche often have several ways of monetising their channels: training plans, clothing, product promotion and, of course, revenue from views.
We adapt the call to actions and video editing to make sure our strategy aligns with the way you’re trying to generate revenue. Additionally, with TikToks new search suggestion features, we can provide lists of video ideas to target what people are searching for related to your products, boosting views and conversions!
Maximising Your Reach and Engagement on TikTok
TikTok has a unique algorithm that drastically promotes videos that are getting a lot of engagement. The most proven way to receive engagement on a video is to give it out yourself! We engage with your niche on the platform and grow followers that will engage with your TikToks.
Our Services, Broken Down
Our Commitment: Consistent Growth & Another Revenue Channel
From all the work we’ve done with TikTok, we’ve seen that posting 1-3 times a day, every day for 90 days almost guarantees growth. You’ll see some initial growth before that, but that’s when we see the algorithm really favouring your content.
TikTok is a brilliant option for Fitness Creators because you can literally monetise the views you’re getting and it can be a new revenue stream. After 10k followers you can get into the creator program and see big returns from views. After a while, our services literally pay for themselves!
Creating TikTok Strategies for Fitness YouTubers
Our approach to TikTok success is targeted and data-led, making sure we’re creating a channel that will truly grow rather than the usual ‘spray and pray’ technique. We see what’s working within your niche on a topic level, and what’s working within popular channels on an editing level, and create accordingly!
Channel Research
Chances are, there are probably fitness channels and videos already blowing up already. We keyword-research guided searches to find these and break down what’s working & what isn’t. This way, we know where to start!
Competitor Research
During our research we’ll likely come across some ‘best in class’ fitness influencers on the platform. We’ll likely even find some of your competitors on YouTube doing well on TikTok. We’ll break down these accounts and come up with a strategy around what has & hasn’t worked!
Reactive Approach
As mentioned earlier, the best way to tailor your strategy is to listen to what TikTok is telling you. We analyse your analytics to see if there are any videos the algorithm is rewarding, then we create series/responses to these to capitalise!
Measuring Success: Our Approach to Analytics and Reporting
The definition of success is different for every channel depending on what the goal of the channel is. However, there are 2 key things we look at when determining whether our efforts have been successful:
1. Engagement – if the core metrics of your channel aren’t improving, then the strategy needs to be changed. How many followers have we gained over the past month? How many comments? Likes? How many people clicked on the link in your profile? These are metrics we look at every month, and make adjustments where we need to.
2. Return On Investment – With organic growth, applying to the creator program is a great thing to consider. If we get your account over 10k followers, then it becomes a money generating asset itself, and our services pay for themselves!
Every client will receive a monthly report breaking down all of these metrics, so the impact of our work should be nice & easy to see!
Let’s Jump On a Free Discovery Call
Jumping on a call is the best way to discover what you need and how we can help. If we are to take things further, every client gets a discounted first month, then we move on to a monthly subscription model where we always have time booked for you, with a dedicated account manager who will learn and understand your brand and what it needs.