Why Should Podcast Hosts Use TikTok To Grow?
TikTok is a brilliant choice for podcasts at the moment. When it comes to podcasts, a big limiting factor to getting a lot of people listening to you is the length of each episode – it’s a big commitment for someone to find out if they like you or not.
However, using TikTok to expose people to ~60 seconds of your content at a time can get a lot more eyes from people who wouldn’t have even tried listening before. Cutting your podcast into clips and having them go viral has huge upside potential for any podcast host.
Why Podcasts Choose Us for TikTok Success
We’ve grown a lot of TikTok channels ourselves, starting with fan pages for popular podcasts. We found the growth and the views to be immense purely because it’s authentic and engaging content that can spark a lot of engagement.
We love to work with podcasts we find thoroughly enjoying and we have tonnes of experience generating clips from hour long (or more) videos! If you weren’t convinced already, here are some more reasons why every podcast should be considering TikTok for their marketing:
SEARCH
Users are choosing TikTok over Google more and more! Find out what your audience is looking for & create the videos that put you in front of them.
VISIBILITY
With an ideal strategy you can be getting hundreds of thousands of views within a few months. TikTok has so many eyes on it you HAVE to be on it.
INSIGHTS
TikTok is a fast paced platform. Post 50 videos, look at your insights, create hypotheses on why some work & others don’t & try again. You don’t get this on any other platform.
Our Approach to TikTok Marketing for Podcasts
Even though each podcast will be different and a different editing style will be needed for each one, our systematic approach for maximum growth remains the same. Strategic and effective! Those are two values we like to stand by.
Clipping & Editing
We watch all of your podcast to see what clips we think would work well on TikTok, based off what we know of the platform & algorithm.
We then edit the video with captions, removing any long pauses and including any music on top the clip to make it stand out a bit more.
Publishing & Strategy
We find the most effective way to post on TikTok is through daily uploads, so that’s exactly what we take care of for you.
After a while TikTok’s analytics will tell us what types of clips do well from the podcast, so we tailor the strategy to include more of those!
Engagement & Growth
We engage with your niche in order to generate more followers and loyal watchers.
This ensures that your videos always get an influx of views and engagement at the start to help it get pushed even further in the algorithm!
Tailored TikTok Marketing Strategies for Every Podcast
Every podcast is different. This can be down to the topic that’s being spoken about, the overall energy of the conversations and even how the whole production is set up with video & audio.
We take every unique element into account and make sure our strategy is what’s best for each unique podcast. Also, everyone has different goals with social media – we’ll tailor our call to actions & engagement techniques to what you truly want to get out of it.
Maximising Your Reach and Engagement on TikTok
TikTok has a unique algorithm that drastically promotes videos that are getting a lot of engagement. The most proven way to receive engagement on a video is to give it out yourself! We engage with your niche on the platform and grow followers that will engage with your TikToks.
It goes one step further than this. We tend to see that podcast clips get a lot of comments, and a lot of those comments get a lot of popularity. We can create ‘series’ of TikToks from a particular conversation and make sure we’re responding to comments along the way – a great way to get quick views and engage with your community!
Our Services, Broken Down
Our Commitment: Consistent Growth and Monetisation
From all the work we’ve done posting podcast clips onto TikTok in the past, we’ve seen that posting 1-3 times a day, every day for 90 days almost guarantees growth. You’ll see some initial growth before that, but that’s when we see the algorithm really favouring your content.
TikTok is a brilliant option for podcasts because you can literally monetise the views you’re getting and it can be a new revenue stream. After 10k followers you can get into the creator program and see big returns from views. After a while, our services literally pay for themselves!
Researching Podcast TikTok Strategies for Maximum Reach
Our approach to strategies vary podcast to podcast, with the biggest influence being the topic/niche that the podcast usually covers. As we work with a new client, we make sure we do a round of research to make sure our strategy is going to generate true growth.
Podcast Research
Podcasts are very prevalent on TikTok, which is really good news for us. It means that there are usually videos about your topic going viral that are podcast clips. We can take these clips and see what really made them pop & apply that to your clips.
Competitor Research
Whilst doing the topic research, we’ll probably find some podcasts on TikTok in your niche that are constantly popping up. We deep dive into these channels and see what working & what isn’t – taking those learnings and applying that to your strategy.
Reactive Approach
As mentioned before, TikTok provides a lot of data that can paint a nice story after a while. If we see a particular clip doing well, we can see how we can tie together a series of clips to capitalise on that to really stand out.
Measuring Success: Our Approach to Analytics and Reporting
The definition of success is different for every channel depending on what the goal of the channel is. However, there are 2 key things we look at when determining whether our efforts have been successful:
1. Engagement – if the core metrics of your channel aren’t improving, then the strategy needs to be changed. How many followers have we gained over the past month? How many comments? Likes? How many people clicked on the link in your profile? These are metrics we look at every month, and make adjustments where we need to.
2. Return On Investment – With organic growth, applying to the creator program is a great thing to consider. If we get your account over 10k followers, then it becomes a money generating asset itself, and our services pay for themselves!
Every client will receive a monthly report breaking down all of these metrics, so the impact of our work should be nice & easy to see!
Let’s Jump On a Free Discovery Call
Jumping on a call is the best way to discover what you need and how we can help. If we are to take things further, every client gets a discounted first month, then we move on to a monthly subscription model where we always have time booked for you, with a dedicated account manager who will learn and understand your brand and what it needs.