A TikTok Agency for Business Growth
TikTok is where a lot of your potential customers are going to be hiding. To tap into this market, you’ll need an agency that can successfully build your brand on the platform, generate engagement and structure a CTA towards your business goals.
The platform is quickly becoming the next big search engine. You need to be publishing great content around what your audience is searching for, getting seen on the platforms ads and have your products listed in the shop!
Why TikTok is a Game-Changer for Businesses
When businesses usually think about marketing, they think of paid advertising and SEO. For paid marketing, you’re always trying to out-bid your competitors. For SEO, you need a strong authoritative site to rank for all your target keywords.
TikToks algorithm is different, and it could represent a change in the marketing landscape. Here are a few reasons why your business needs to be on TikTok:
SEARCH
Users are choosing TikTok over Google more and more! Find out what your audience is looking for & create the videos that put you in front of them.
VISIBILITY
With an ideal strategy you can be getting hundreds of thousands of views within a few months. TikTok has so many eyes on it you HAVE to be on it.
INSIGHTS
TikTok is a fast paced platform. Post 50 videos, look at your insights, create hypotheses on why some work & others don’t & try again. You don’t get this on any other platform.
Our Expertise: Building Your Brand on TikTok
When it comes to TikTok marketing for businesses, you need a very clear approach to penetrate your target market. Here are where our expertise come in:
Our Approach to TikTok for Businesses: Engagement, Creativity, and ROI
Even though TikTok is a unique platform, in many ways a successful marketing strategy will be the same as other platforms. All businesses in your market will be competing for the attention of the target audience, so how do you set yourself apart?
A big part of our strategy is engagement. We make sure we engage with profiles and videos within your space and start to get the word out about your brand. When people are liking and commenting on your posts, we orient future posts around those comments so you get more consistent likes.
You can’t post boring content and expect to win, no matter what your service is. Being creative is what sets you apart, so when we create video briefs we’ll make sure we have a unique angle that’ll grab people’s attention.
Finally, ROI. When it comes to advertising and leads/conversions from your organic content, we make sure we tailor our strategies to lean into what’s working from a profitability standpoint.
An Intro to Our TikTok Services for Businesses from Our Founder
Navigating TikTok’s Algorithm for Maximum Exposure
Quality and consistency are the name of the game when it comes to the TikTok algorithm. If we’re posting 1-3 videos a day for a couple of months, there’s something wrong if the profile hasn’t started taking off.
We make sure every video is targeted, optimised and fits nicely into the purpose behind the strategy. Operationalising the process is important too – we make sure there’s always a video going out so we’re always driving growth!
Customised Strategies for Diverse Business Needs
All of our strategies are tailored to you. If you’re just trying to grow your followers, or promote a product you’re selling, we can tailor it so every video serves a purpose.
Industry Research
With backgrounds in wider digital marketing, we know how to see exactly what people are searching for! If we tailor videos around what people are searching for online, then we’re more likely to reach them.
Competitor Research
Whats the best way to see what’s working on TikTok? See what’s working on TikTok! There will be competitors in your niche that are doing some great stuff, so we’ll figure out what’s working and apply it to your content.
Reactive Approach
Big news in your industry? Create a TikTok about it sharing your expert views. Got a series doing well? Carry it on! Got lots of comments on a video? Let’s respond to that video so everyone with a comment gets a notification.. reactivity is the key to success!
Measuring Success: Our Approach to Analytics and Reporting
The definition of success is different for every channel depending on what the goal of the channel is. However, there are 2 key things we look at when determining whether our efforts have been successful:
1. Engagement – if the core metrics of your channel aren’t improving, then the strategy needs to be changed. How many followers have we gained over the past month? How many comments? Likes? How many people clicked on the link in your profile? These are metrics we look at every month, and make adjustments where we need to.
2. Return On Investment – we report on ROAS figures from an advertising perspective so you know exactly what your money is doing for you. With organic growth, applying to the creator program is a great thing to consider. If we get your account over 10k followers, then it becomes a money generating asset itself, and our services pay for themselves!
Every client will receive a monthly report breaking down all of these metrics, so the impact of our work should be nice & easy to see!
Let’s Jump On a Free Discovery Call
Jumping on a call is the best way to discover what you need and how we can help. If we are to take things further, every client gets a discounted first month, then we move on to a monthly subscription model where we always have time booked for you, with a dedicated account manager who will learn and understand your brand and what it needs.
