ACE Growth TikTok Marketing for Podcasts

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Why Should Podcast Hosts Use TikTok To Grow?

TikTok is a brilliant choice for podcasts at the moment. When it comes to podcasts, a big limiting factor to getting a lot of people listening to you is the length of each episode – it’s a big commitment for someone to find out if they like you or not.

However, using TikTok to expose people to ~60 seconds of your content at a time can get a lot more eyes from people who wouldn’t have even tried listening before. Cutting your podcast into clips and having them go viral has huge upside potential for any podcast host.

Why Podcasts Choose Us for TikTok Success

We’ve grown a lot of TikTok channels ourselves, starting with fan pages for popular podcasts. We found the growth and the views to be immense purely because it’s authentic and engaging content that can spark a lot of engagement.

We love to work with podcasts we find thoroughly enjoying and we have tonnes of experience generating clips from hour long (or more) videos! If you weren’t convinced already, here are some more reasons why every podcast should be considering TikTok for their marketing:

Massive Audience Reach

Reach your audience like you never have before with TikToks fast-growing platform.

High Engagement Rates

Everyone else is getting more likes, comments and shares on TikTok, so why can’t you too?

Viral Potential

TikToks algorithm is unique and means you can go viral earlier on and see huge results!

Trend Utilisation

TikTok thrives on trends. Get your brand involved in trends for more exposure.

Advertising Options

A new platform, a new way to be seen. TikToks easy yet effective ad options can capture millions of eyes.

Insights & Analytics

Learn what works with your audience so you can repeat and see more and more success!

Our Approach to Podcast Clipping & Promotion

Even though each podcast will be different and a different editing style will be needed for each one, our systematic approach for maximum growth remains the same. Strategic and effective! Those are two values we like to stand by.

Clipping & Editing

We watch all of your podcast to see what clips we think would work well on TikTok, based off what we know of the platform & algorithm.

We then edit the video with captions, removing any long pauses and including any music on top the clip to make it stand out a bit more.

Publishing & Strategy

We find the most effective way to post on TikTok is through daily uploads, so that’s exactly what we take care of for you.

After a while TikTok’s analytics will tell us what types of clips do well from the podcast, so we tailor the strategy to include more of those!

Engagement & Growth

We engage with your niche in order to generate more followers and loyal watchers.

This ensures that your videos always get an influx of views and engagement at the start to help it get pushed even further in the algorithm!

Tailored TikTok Marketing Strategies for Every Podcast

Every podcast is different. This can be down to the topic that’s being spoken about, the overall energy of the conversations and even how the whole production is set up with video & audio.

We take every unique element into account and make sure our strategy is what’s best for each unique podcast. Also, everyone has different goals with social media – we’ll tailor our call to actions & engagement techniques to what you truly want to get out of it.

Maximising Your Reach and Engagement on TikTok

TikTok has a unique algorithm that drastically promotes videos that are getting a lot of engagement. The most proven way to receive engagement on a video is to give it out yourself! We engage with your niche on the platform and grow followers that will engage with your TikToks.

It goes one step further than this. We tend to see that podcast clips get a lot of comments, and a lot of those comments get a lot of popularity. We can create ‘series’ of TikToks from a particular conversation and make sure we’re responding to comments along the way – a great way to get quick views and engage with your community!

Our Commitment: Consistent Growth and Monetisation

From all the work we’ve done posting podcast clips onto TikTok in the past, we’ve seen that posting 1-3 times a day, every day for 90 days almost guarantees growth. You’ll see some initial growth before that, but that’s when we see the algorithm really favouring your content.

TikTok is a brilliant option for podcasts because you can literally monetise the views you’re getting and it can be a new revenue stream. After 10k followers you can get into the creator program and see big returns from views. After a while, our services literally pay for themselves!

Researching Podcast TikTok Strategies for Maximum Reach

Our approach to strategies vary podcast to podcast, with the biggest influence being the topic/niche that the podcast usually covers. As we work with a new client, we make sure we do a round of research to make sure our strategy is going to generate true growth.

Podcast Research

Podcasts are very prevalent on TikTok, which is really good news for us. It means that there are usually videos about your topic going viral that are podcast clips. We can take these clips and see what really made them pop & apply that to your clips.

Competitor Research

Whilst doing the topic research, we’ll probably find some podcasts on TikTok in your niche that are constantly popping up. We deep dive into these channels and see what working & what isn’t – taking those learnings and applying that to your strategy.

Reactive Approach

As mentioned before, TikTok provides a lot of data that can paint a nice story after a while. If we see a particular clip doing well, we can see how we can tie together a series of clips to capitalise on that to really stand out.

Measuring Success: Our Approach to Analytics and Reporting

The definition of success is different for every channel depending on what the goal of the channel is. However, there are 2 key things we look at when determining whether our efforts have been successful:

1. Engagement – if the core metrics of your channel aren’t improving, then the strategy needs to be changed. How many followers have we gained over the past month? How many comments? Likes? How many people clicked on the link in your profile? These are metrics we look at every month, and make adjustments where we need to.

2. Return On Investment – With organic growth, applying to the creator program is a great thing to consider. If we get your account over 10k followers, then it becomes a money generating asset itself, and our services pay for themselves!

Every client will receive a monthly report breaking down all of these metrics, so the impact of our work should be nice & easy to see!

Join Our Network of Leading Podcasters

We have a real easy sales & onboarding process to get you up, running and seeing results as soon as possible.

When you get in touch, we’ll get back to you within 24 hours and ask a couple of questions to make sure we’re all aligned. After that, we’ll set up a call and discuss pricing and the scope of work.

Once agreed, we set up what we use for client management and we’re off to the races! If we’re just taking your content and growing a channel for you, you can be as ‘hands off’ as you’d like!. If you want to learn more about our process, then visit our ‘how we work‘ page, or get in touch with us via our contact form.

Want to grow your TikTok presence?

Get in touch with us and one of our team will get back to you within 24 hours. Our experts are excited to work with you! We've generated millions of views for the channels we've built, so let us do the same for you.

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