Why Should Twitch Streamers Consider TikTok To Grow Their Channel?
For every hour long stream, there will probably be several clips that people would find entertaining to watch on their own. This is where TikTok comes in: every clip can generate thousands of views to grow awareness of your stream.
Using TikTok to market your stream can definitely get people over to your Twitch and, hopefully, subscribing. However, it also allows you to tap into a new audience that just prefer short form content, creating another stream of views, followers and revenue.
Why Twitch Streamers Choose Us for TikTok Success
One of our founders actually started off streaming on Twitch, and we’ve worked with a lot of (very) long-form video creators to generate clips and create channels for them. We love to work with engaging streamers and seeing them grow with our clips & strategies!
If you needed any more convincing about whether Twitch streamers should promote on TikTok, here are a few more reasons why:
SEARCH
Users are choosing TikTok over Google more and more! Find out what your audience is looking for & create the videos that put you in front of them.
VISIBILITY
With an ideal strategy you can be getting hundreds of thousands of views within a few months. TikTok has so many eyes on it you HAVE to be on it.
INSIGHTS
TikTok is a fast paced platform. Post 50 videos, look at your insights, create hypotheses on why some work & others don’t & try again. You don’t get this on any other platform.
Our Approach To TikTok Marketing for Twitch Streamers
Every stream on Twitch will be different. There will be different screens shared, a different energy from the host and different content across the board. However, our approach to TikTok marketing for Twitch remains pretty consistent:
Clipping & Editing
We watch your stream and find any elements of it that we think could work really well with the platform.
We then edit these clips so they’re optimised for the platform – making them engaging & adding in captions when we can.
Publishing & Strategy
The best approach to TikTok is to post daily consistently, so we handle all of that for you!
After a while TikTok’s analytics will tell us which stream clips are doing well, and we change our strategy to lean into that more for more growth!
Engagement & Growth
We engage the niche most relevant to your stream and grow followers and consistent viewers organically.
This increases the amount of engagement your videos get which pumps them further up peoples TikToks feeds for quicker growth!
Tailored Strategies for Every Streamers’s Needs
As mentioned above, we know that every Twitch stream is going to be different. We make sure that our strategy with clipping, editing & engaging is in line with how your stream is set up and the message you want to get across.
Your goals may be to increase your Twitch subscribers, or it may be to just grow another revenue stream with a different platform. Whatever your goals are with TikTok, we make sure we adjust to accommodate them.
Maximising Your Reach and Engagement on TikTok
TikTok has a unique algorithm that drastically promotes videos that are getting a lot of engagement. The most proven way to receive engagement on a video is to give it out yourself! We engage with your niche on the platform and grow followers that will engage with your TikToks.
It goes one step further than this. Stream clips can get a lot of comments, and a lot of those comments get a lot of popularity. We can create ‘series’ of TikToks from a particular stream/stream segment and make sure we’re responding to comments along the way!
Our Services, Broken Down
Our Commitment: Consistent Growth & Another Revenue Channel
From all the work we’ve done with TikTok, we’ve seen that posting 1-3 times a day, every day for 90 days almost guarantees growth. You’ll see some initial growth before that, but that’s when we see the algorithm really favouring your content. This means we’ll always have a bank of clips from your stream saved up to stay consistent.
TikTok is a brilliant option for streamers because you can literally monetise the views you’re getting and it can be a new revenue stream. After 10k followers you can get into the creator program and see big returns from views. After a while, our services literally pay for themselves!
Creating TikTok Strategies for Twitch Streamers for Maximum Reach
Our approach to strategies vary streamer to streamer, with the biggest influence being the topic/niche that the Twitch creator tends to sit under. As we work with a new client, we make sure we do a round of research to make sure our strategy is going to generate true growth.
Channel Research
Stream clips are very prevalent on TikTok, which is really good news for us. It means that there are usually videos about your topic going viral that are from streams. We can take these clips and see what really made them pop & apply that to your clips.
Competitor Research
Whilst doing the topic research, we’ll probably find some Twitch clips channels on TikTok that are constantly popping up. We deep dive into these channels and see what working & what isn’t – taking those learnings and applying that to your strategy.
Reactive Approach
As mentioned before, TikTok provides a lot of data that can paint a nice story after a while. If we see a particular clip or stream segment doing well, we can see how we can tie together a series of clips to capitalise on that to really stand out.
Measuring Success: Our Approach to Analytics and Reporting
The definition of success is different for every channel depending on what the goal of the channel is. However, there are 2 key things we look at when determining whether our efforts have been successful:
1. Engagement – if the core metrics of your channel aren’t improving, then the strategy needs to be changed. How many followers have we gained over the past month? How many comments? Likes? How many people clicked on the link in your profile? These are metrics we look at every month, and make adjustments where we need to.
2. Return On Investment – With organic growth, applying to the creator program is a great thing to consider. If we get your account over 10k followers, then it becomes a money generating asset itself, and our services pay for themselves!
Every client will receive a monthly report breaking down all of these metrics, so the impact of our work should be nice & easy to see!
Let’s Jump On a Free Discovery Call
Jumping on a call is the best way to discover what you need and how we can help. If we are to take things further, every client gets a discounted first month, then we move on to a monthly subscription model where we always have time booked for you, with a dedicated account manager who will learn and understand your brand and what it needs.