Why Should YouTubers Consider TikTok To Grow Their Channel
If YouTubers aren’t already leveraging TikTok for growth in 2024 then they sure will be over the next year. Just like a lot of YouTubers generate YouTube Shorts to capture more views (and revenue), TikTok can be used to market YouTubers on a completely different platform.
TikTok can expose YouTubers content to a new audience, and because of it’s unique algorithm, it can help YouTubers be seen by even more people than they would on YouTube. It can become it’s own revenue stream and it can be used to bring people over to your YouTube channel!
SEARCH
Users are choosing TikTok over Google more and more! Find out what your audience is looking for & create the videos that put you in front of them.
VISIBILITY
With an ideal strategy you can be getting hundreds of thousands of views within a few months. TikTok has so many eyes on it you HAVE to be on it.
INSIGHTS
TikTok is a fast paced platform. Post 50 videos, look at your insights, create hypotheses on why some work & others don’t & try again. You don’t get this on any other platform.
Why YouTubers Choose Us for TikTok Marketing
Our TikTok marketing services for YouTubers consists of us taking your YouTube content, creating TikToks from these and growing your TikTok account daily. Apart from initial strategy conversations, the process is very hands off whilst we post multiple times a day!
We started off in the YouTube game before moving over to TikTok, so we really have the best of both worlds when it comes to knowledge and experience. If you weren’t convinced already, here are some more reasons why every YouTuber should be considering TikTok for their marketing:
Our Approach To TikTok Channel Management for YouTubers
Even though each strategy will be tailored to each creator, our process for each YouTuber will be the same. We take your existing content, put it into a TikTok friendly format, post daily & engage with your niche on the platform. We even help with recommending new videos to film based on what’s working!
Tailored Strategies for Every YouTuber’s Needs
Every YouTuber will have their own purpose for content. Are you just trying to grow your brand & create a community? Then the approach will be publishing engaging content on a consistent basis to get as many views as possible.
Are you trying to promote a course or product you’re selling? Then your approach will be different. Our TikToks will be tailored to generate interest and clicks for landing pages for those. We’d even help set up selling through the TikTok shop. We take our time to understand what your purpose is & tailor our services to you!
Maximising Your Reach and Engagement on TikTok
TikTok has a unique algorithm that favours engagement. If you’re getting more likes and comments, TikTok will push you on more ‘for you’ pages and you’ll generate even more likes, comments, follows and views.
This makes it really important to grow a loyal fanbase through manual engagement. The more loyal followers you have upfront, the more engagement you’ll initially receive so the more the TikTok algorithm will push your content! We handle all of this so that you don’t have to – we really take pride in building a following for a brand we believe in.
Our Commitment: Consistent Growth & Another Revenue Channel
From all the work we’ve done to date, we know that quality & consistency can almost guarantee growth. Your best videos might not grow straight away, but eventually they’ll see results. We pride ourselves on seeing growth every time – our golden rule is posting daily for 90 days, if that doesn’t show results then we’ve done something wrong!
TikTok is a brilliant option for YouTubers because of the creator program. Essentially, if you have over 10k followers you can apply for this program. Every view you get on qualified videos (original videos over 1 minute long) you can earn revenue from! Stick with us for your TikTok management and we can create a new revenue stream that literally pays for our services!
Researching YouTuber TikTok Strategies for Maximum Reach
Our approach to TikTok content isn’t just ‘spray and pray’ – we make sure everything we do has purpose and all content we publish packs a bigger punch. This means we need to figure out what’s working in an industry before we start clipping every YouTube video you have!
Niche Research
Chances are, there are probably accounts and videos already blowing up about your subject. We keyword-research guided searches to find these and break down what’s working & what isn’t. This way, we know where to start!
Competitor Research
During our niche research we’ll likely come across some ‘best in class’ accounts in your niche. With YouTubers, we’ll likely even find some of your competitors on YouTube doing well on TikTok. We’ll break down these accounts and come up with a strategy around what has & hasn’t worked!
Reactive Approach
As mentioned earlier, the best way to tailor your strategy is to listen to what TikTok is telling you. We analyse your analytics to see if there are any videos the algorithm is rewarding, then we create series/responses to these to capitalise!
Measuring Success: Our Approach to Analytics and Reporting
The definition of success is different for every channel depending on what the goal of the channel is. However, there are 2 key things we look at when determining whether our efforts have been successful:
1. Engagement – if the core metrics of your channel aren’t improving, then the strategy needs to be changed. How many followers have we gained over the past month? How many comments? Likes? How many people clicked on the link in your profile? These are metrics we look at every month, and make adjustments where we need to.
2. Return On Investment – With organic growth, applying to the creator program is a great thing to consider. If we get your account over 10k followers, then it becomes a money generating asset itself, and our services pay for themselves!
Every client will receive a monthly report breaking down all of these metrics, so the impact of our work should be nice & easy to see!
Let’s Jump On a Free Discovery Call
Jumping on a call is the best way to discover what you need and how we can help. If we are to take things further, every client gets a discounted first month, then we move on to a monthly subscription model where we always have time booked for you, with a dedicated account manager who will learn and understand your brand and what it needs.