There are two approaches to content on TikTok: the ‘spray and pray’ technique, or the strategy first technique. It’s best to avoid the former, and make sure you’re creating videos that are going to be interesting to the right people. That’s where we come in.
Why You Need a TikTok Strategy in 2024
TikTok has been growing steadily over the past few years, and now it’s the perfect platform for businesses and creators to create a well-known brand and extra source of income. Here’s why.
SEARCH
Users are choosing TikTok over Google more and more! Find out what your audience is looking for & create the videos that put you in front of them.
VISIBILITY
With an ideal strategy you can be getting hundreds of thousands of views within a few months. TikTok has so many eyes on it you HAVE to be on it.
INSIGHTS
TikTok is a fast paced platform. Post 50 videos, look at your insights, create hypotheses on why some work & others don’t & try again. You don’t get this on any other platform.
What Our TikTok Strategy Services Include
Our aim is to make content production as easy as possible for you. Here’s what we do to achieve that.
Strategy
This goes without saying, but we create a content strategy across a specific timeframe to make sure you see results.
A lot of research goes into this, and we create the calendar in order to create sustainable growth.
Briefing
With every piece of content identified, we create detailed briefs on how to film it to get the best results.
This can be with a script, filming tips, and even different ways to record your CTA’s.
Analytics review
The ideal TikTok strategy can change per niche, so we make sure ours are always staying on top.
We analyse every video, see what works/what isn’t working, and evolve our strategy to ensure more success.
How We Craft a Winning TikTok Strategy for Your Brand
All of our strategies are tailored to you. If you’re just trying to grow your followers, or promote a product you’re selling, we can tailor it so every video serves a purpose.
Industry Research
With backgrounds in wider digital marketing, we know how to see exactly what people are searching for! If we tailor videos around what people are searching for online, then we’re more likely to reach them.
Competitor Research
Whats the best way to see what’s working on TikTok? See what’s working on TikTok! There will be competitors in your niche that are doing some great stuff, so we’ll figure out what’s working and apply it to your content.
Reactive Approach
Big news in your industry? Create a TikTok about it sharing your expert views. Got a series doing well? Carry it on! Got lots of comments on a video? Let’s respond to that video so everyone with a comment gets a notification.. reactivity is the key to success!
All of these are great, but two words can describe a successful TikTok profile: quality and consistency. If we’re publishing every day and making great videos, then the algorithm is going to reward that by putting you in front of your audience.
Our Supporting TikTok Marketing Services
TikTok Strategy is just one piece of the puzzle. We want to ensure you see real growth without losing a lot of your time. That’s why we offer the following services.
Who We Create TikTok Strategies For
What Our TikTok Strategies Look Like
3-6 month content calendar
Depending on your needs & stage of content production, we provide a long list of content to get added to your profile.
What’s Included?
Each piece of content will include hashtags, titles and descriptions advised.
If needed, we’ll also provide scripts & filming directives.
Reviews & Updates
After the first 90 days of posting, we will dive into the analytics.
If we find some things are working better than others, we’ll tweak the strategy going forward.
Let’s Jump On a Free Discovery Call
Jumping on a call is the best way to discover what you need and how we can help. If we are to take things further, every client gets a discounted first month, then we move on to a monthly subscription model where we always have time booked for you, with a dedicated account manager who will learn and understand your brand and what it needs.
