We’re very passionate about marketing and brand building, but one of our other core passions is the watch industry. We want to help watch retailers & re-sellers, small and large, create a larger reach within the industry. It’s a beautiful hobby, let’s get more people engaged with it!
SEO for Watches, Why It’s Needed in 2024
A lot of marketing within the watch industry is done through social media. However, to create a sustainable asset that generates conversions, you need to invest in SEO. You can create a resource for collectors and enthusiasts to make sure you’re always their first call.
BUY & SELL MORE WATCHES
There are countless of keywords around buying and selling watches.
We identify the keywords that are going to generate real, tangible conversions and make sure you’re positioned clearly when people search for them.
ANSWER ALL WATCH QUERIES
Going through watch websites these days can be quite infuriating. A lot of listing lead to more questions than answers and they don’t seem to provide them.
We find all the query-related terms for each watch and make sure you have content covering them!
BECOME A RESOURCE FOR ENTHUSIASTS
A website is such an un-tapped resource for watch retailers. Create an awesome hub of content, with reviews of the watches you’re selling and expert opinions on brands & business.
If you’re a great resource for enthusiasts, they’ll buy more from you!
Our SEO Experience – Led By a Seasoned Expert
Cal, one of our founders, is growing the SEO offering after several years within the agency game. Over the years, we’ve picked up what drives actionable results for clients and we want to bring that to brands we believe in!
Cal has generated results for some big-ticket brands in the past, including: Compare The Market, BUPA, World Health Organisation & Calzedonia. On top of this, we have strategies for all kinds of niche & website types, so we know we can generate results across the board.
Get to know us: a message from Cal
What Our SEO Services Include for Luxury Watch Websites
No matter the industry, our core steps to optimising a website are the following:
Research
We first analyse your existing site, both from a technical perspective and a rankings perspective.
We then conduct keyword research, a watch industry audit & a keyword gap analysis to find all the opportunities within your industry.
Strategy
Using the data we found in the research phase, we identify the overarching strategy of what we want to achieve.
We then plan out monthly actions from both technical & content aspects that will guide us through the strategy.
Execution
We then provide the goods on a monthly basis! We prioritise our technical & content efforts to make sure the most important aspects are tackled first.
We provide all technical recommendations & content, and summarise our work & results with a monthly report.
Book a Call to See How We Grow Your Watch Website
If you’re in need of our services, or you just want to find out more, reach out today and we can get a call in the diary. On our discovery calls we get to know each other and find out how we can help! Bring a brew and let’s jump in to it.
Supporting Marketing Services for Watch Sites
The best watch retailers these days are ones with an established brand across multiple platforms. TikTok is always growing in popularity and it’s a great way to get in front of countless of eyes.
Our SEO Services Broken Down
Stage 1: SEO Research
This is where we find out exactly what impact SEO can have on your business, and start finding the actions we need to take to do so.
Technical Audit
We analyse your site to see if there are any major blockers to your SEO success.
This is so we can create a strong foundation for the site to be built on.
Ranking Audit
We see what keywords you’re currently ranking for and which pages are ranking for them.
This is to understand how search engines currently view your site.
BAcklink Audit
We analyse any backlinks you have to see where they are coming from and where they are pointing to.
This is to figure out what signals other sites are sending your way.
Competitor Analysis
We identify the main competitors in your niche and see what is and isn’t working for them from and SEO perspective.
This tells us what level of activity is needed to be successful.
Keyword research
We find all of the commercial terms you need to be ranking for first, then branch out into the informational terms.
This gives us an overall view of opportunity within your industry.
keyword gap analysis
We then overlay this keyword research with what you’re already ranking for, and mix in some competitor data.
This starts to tell us exactly what you need to be including on your site.
Stage 2: SEO Strategy
This is where we define SEO objectives, and lay out a path that will help us get there.
SEO OBJECTIVES
With all the data in hand from our research stage, we will discuss with you what is feasible and where you can make an impact.
Our objectives define our overall strategy and make sure we only make changes that will help us achieve these objectives.
technical strategy
We will define what the most critical work is and what technical work needs to be repeated as time goes on.
We will be providing technical recommendations, but can also implement them if there’s no developer support.
Content strategy
We will map out a content strategy that will grow your brand and actually generate conversions.
This will be a mix of optimising the pages already there and creating brand new pages. We will provide all content.
Stage 2: SEO Execution
This is where we deliver the necessary work to drive actionable and commercial results!
Technical recommendations
Every month, we will provide the technical recommendations that we defined in the technical strategy.
written content
Every month, we will provide the content we defined in the content strategy.
monthly reporting
Every month, we will complete a monthly report highlighting results and SEO objective progress.
