We were born, raised & operate in Wigan, Manchester, so why not help local businesses succeed first? If you’re looking to make a splash locally or nationally, we’d love to help.
Why Should Wigan Businesses Invest in SEO?
A great SEO strategy can generate continuous leads and/or conversions through your website, and that’s still the case in 2024, if not even more so..
GENERATE MEANINGFUL CONVERSIONS
Commercial keywords i.e. ‘x business in wigan’ are crucial to rank for to make returns from SEO.
We identify the most important keywords your target audience, both local and national, and make sure you’re ranking high for these.
BE THERE WHEN THEY NEED YOU
SEO isn’t just about commercial terms. You need to create a resource that is incredibly useful to your target audience.
Not only does this capture your audience earlier in their journey, it adds authority to your site to help your most important terms rank even higher.
BUILD AN AWESOME BRAND
In 2024 it’s more vital than ever to grow your brand. This means getting your name out there and letting the world know what you stand for.
Use your website to bring all of your socials together, showing your work across all mediums. P.s. search engines love it when you do this.
Local SEO vs General SEO
Local seo
This can be split into two buckets. 1. You need to make sure you’re showing up on maps if you have an office in the area. 2. You need to make sure you’re ranking for local keywords i.e. ‘wigan business for x’.
These have different strategies for success than general SEO, but still require research and a diligent execution to ensure high rankings and consistent conversions.
General seo
General SEO is all about getting noticed within your industry. Yes you’ll want to focus on local keywords, but it’s also important to provide information about your industry in general.
This is how you create a strong foundation for your site and rank for countless more keywords that aren’t focused in your area.
What Our Wigan SEO Services Include
Whether you’re wanting a holistic SEO approach or just a local approach, we follow the same 3 steps to generate the best results that we can:
Research
We first analyse your existing site, both from a technical perspective and a rankings perspective.
We then conduct keyword research, a competitor audit within the area & a keyword gap analysis to find all the opportunities within your industry.
Strategy
Using the data we found in the research phase, we identify the overarching strategy of what we want to achieve.
We then plan out monthly actions from both technical & content aspects that will guide us through the strategy.
Execution
We then provide the goods on a monthly basis! We prioritise our technical & content efforts to make sure the most important aspects are tackled first.
We provide all technical recommendations & content, and summarise our work & results with a monthly report.
Our SEO Experience – Led by a Seasoned Expert
Cal, one of our founders, is growing the SEO offering after several years within the agency game. Over the years, we’ve picked up what drives actionable results for clients and we want to bring that to brands we believe in!
Cal has generated results for some big-ticket brands in the past, including: Compare The Market, BUPA, World Health Organisation & Calzedonia. On top of this, we have strategies for all kinds of niche & website types, so we know we can generate results across the board.
Get to know us: a message from Cal
Who We Do SEO Services For in Wigan
For large national business, we tend to stick within a handful of niches. However, to serve our local area, we will help anyone with a website and a desire to grow! From construction businesses to people wanting to grow their own ecommerce site, we can help out!
Start Increasing Your Visibility on Google Today
Reach out via the button below and we can set up a discovery call. No pressure, it’s just a chat about what your goals are and what we can do to help!
Our Wigan SEO Services Broken Down
Just so you know exactly what you’d be getting, we’ve broken down each stage of our process in more detail.
Stage 1: SEO Research
To help you dominate the Wigan competition, our SEO research stage consists of several steps that will help uncover the right strategy for your brand.
Technical Audit
We analyse your site to see if there are any major blockers to your SEO success.
This is so we can create a strong foundation for the site to be built on.
Ranking Audit
We see what keywords you’re currently ranking for and which pages are ranking for them.
This is to understand how search engines currently view your site.
BAcklink Audit
We analyse any backlinks you have to see where they are coming from and where they are pointing to.
This is to figure out what signals other sites are sending your way.
LOCAL Competitor Analysis
We identify the main competitors in Wigan and see what is and isn’t working for them from and SEO perspective.
This tells us what level of activity is needed to be successful.
Keyword research
We find all of the commercial terms you need to be ranking for first, then branch out into the informational terms.
This gives us an overall view of opportunity within your industry.
keyword gap analysis
We then overlay this keyword research with what you’re already ranking for, and mix in some competitor data.
This starts to tell us exactly what you need to be including on your site.
Stage 2: SEO Strategy
This is where we define SEO objectives, and lay out a path that will help us get there.
SEO OBJECTIVES
With all the data in hand from our research stage, we will discuss with you what is feasible and where you can make an impact.
Our objectives define our overall strategy and make sure we only make changes that will help us achieve these objectives.
technical strategy
We will define what the most critical work is and what technical work needs to be repeated as time goes on.
We will be providing technical recommendations, but can also implement them if there’s no developer support.
Content strategy
We will map out a content strategy that will grow your brand and actually generate conversions.
This will be a mix of optimising the pages already there and creating brand new pages. We will provide all content.
LOCAL OPtimisation strategy
We will figure out how to get you at the top of Google/Bing maps features, and how to dominate all the ‘Wigan’ and ‘Manchester’ related keywords. This will involve using tools such as Google My Business and building local citations.
Stage 2: SEO Execution
This is where we deliver the necessary work to drive actionable and commercial results!
Technical recommendations
Every month, we will provide the technical recommendations that we defined in the technical strategy.
written content
Every month, we will provide the content we defined in the content strategy.
monthly reporting
Every month, we will complete a monthly report highlighting results and SEO objective progress.
